Are you looking to maximize your marketing spend for more profit? Then your company must explore an integrated marketing communications program that sends out concise brand messages to your target audiences across multiple promotional channels. This will help your prospective customers get familiar with your brand(s) and build better engagement across offline / online networks. Increasingly relevant to small and medium businesses, an integrated marketing communications strategy can spur performance and results from your campaigns and at the same time cut down on costs.
However, this doesn’t mean sending out one-track communications that are not in any way engaging or interacting with your customers. And that includes simply sending out broadcast messages on Whatsapp, mass mailer campaigns to unsolicited audiences, and/or other activities like mass advertising, sales promotion, public relations, direct marketing, flyers, brochures, social media marketing and other push notifications.
Download Integrated Marketing Communications Plan in PDF
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This is customized for every project based on competitive market research,
target audience demographics and client requirements.
Integrated Marketing Communication Examples
Picking a leaf out of one of our current campaigns, this marketing project illustrates an integrated effort to engage, influence and convert next generate consumer audiences.
The business objective is to engage social media denizens with on the theme of personal hygiene and hand care. Internal research identified a large section of the target audience having a latent need of pocket solutions for natural handwash and handcare, particularly in out-of-home environments.
The challenge is standing up against industry behemoths with crazy ad budgets.
The approach is a #EasyHandCare integrated marketing campaign with a touch of viral creatives, that is currently being worked on. And to be released across multiple social media networks, blogs, video platforms and offline communication assets of the brand.
- The target is a million views on video sharing networks
- Reaching next generation audiences across multiple continents
- Special offers to engage audiences and link the brand with distributors
- Make #EasyHandCare an important part of overall personal hygiene
- And win customer awareness, website traffic, business leads as awards
While we are working at it, you may like to see some other examples here.
The Official Parallel Marketing System For Every Business
Does this integrated marketing communication plan mean closing down on your existing media activities? And how do you know what we are talking is truly helping grow your business? What are the tools and strategies that will help you identify the best approach to your business growth? How much will it cost?
We understand that your company and management will have a number of queries before adopting an integrated approach to business communications, marketing and advertising. And we have designed a performance linked marketing program that works asynchronously, without interfering with your current processes and yet gives you quantifiable, actionable and measurable results.
You needn’t worry about increased budgets, escalating ad costs, execution, supervision, and related challenges that you expect from any new program or system. And it is 100% white hat, legitimate marketing program where you pay only for the actual business results that you want.
Need to know more?
Contact us for details and an action plan for your business.
And you may like to join us on Linkedin at our newly formed “Customer BuildUp Strategies Group” to Ask & Answer & Participate in the discussions. Feel free to share your thoughts, your queries and your feedback with us.