How can internet marketing services help in sales forecasting, a process that business teams use to estimate their future sales growth. But before that, do you think sales forecasting works for your company, given today’s dynamic world? For there are a high number of market variables and unforeseeable challenges that can affect your forecasts. So how can internet marketing help in mitigating such market related risks? It can’t. So how can new marketing tools and competitive analytics data be used to help enhance the short-term growth and long-term sales performances of your business? And where does Aidasinc’s digital marketing services come in the picture? Allow me to explain the methods in which your sales team can use internet marketing tools to predict how much revenue it can generate next month, quarter, or year.
Before we explore and find the answers to the above, let us revisit some of the prominent tools companies use today to forecast their sales:
- Historic sales data… they may not hold good in the future
- Industry wide comparisons.. this may be skewed
- Regional demand forecasts… can fluctuate asynchronously
- Projections by industry chambers… may be limited by scope
- Generic economic trends… are vulnerable to geo-political factors
As a business owner, you know how tough it can be to get an accurate sales forecast. And what happens if your sales forecast goes haywire?
- Overestimated demand – Excess inventory, labor, cost of marketing, higher sales costs
- Underestimated demand – Lost business opportunities, market share, customers…
So what steps do business owners like yourself, traditionally undertake, to improve accuracy of sales forecasts?
- Revisit current sources of forecasting data to identify false positives
- Rectify analytical or statistical processes used to arrive as sales forecasts
- Peek over to competitors’ tools to identify their forecasting processes
- Explore new ways of data collection and analysis to modernize your processes
Sales forecasting uses data from market trends and attempts to factor in average seasonality parameters. And while your business may use experts opinion, market surveys, sales team forecast data, and historical data… your internet marketing team can help you with new insights and better results.
How Internet Marketing Services Helps In Better Forecasting
Aidasinc’s internet marketing services brings a unique mix of strategy and processes that are designed to deliver results. For a business owner seeking more predictability in their sales forecasts, this can help in one or many ways as under…
- Expert team for competitive tracking, research and analytics
- Reduces your fixed marketing costs with performance marketing services
- Helps mitigate risks of poor sales forecasts by shaving off advertising costs
- Organically builds your business’ online presence reach as “Best Seller Brands”
- Resulting in generating strong competitive advantage giving compounding growth
- Boosts your sales team performance with high quality, marketing qualified leads
- Delivers 100% marketing ROI, a consistent function of your sales forecasts
21 Big Marketing Costs Slashed By New Marketing Plans
Consistency In Marketing ROI
In all the variables listed above, if one thing can be consistent, wouldn’t it help you get a better picture? And that one thing can be your marketing results – that generates sales revenue but does not increase costs. In other words, when your marketing function delivers results for every dollar you pay, your business is assured of stronger growth, isn’t it? And that can be a huge safety net for your business in this fast changing economic landscape.
More “Customer Relationship” Time
With your marketing running on high ROI, automated mode, your sales team is left with more time to focus on building stronger customer relationships. In other words, your sales reps now get more time to invest on your,
- Most promising prospects
- Biggest customer engagement drives
- Customer relationships as competitive advantage
- Accuracy of sales forecasts with better customer feedback
The Newfound Peace Of Mind
While traditional sales forecasting techniques will be useful for overall analytics, Aidasinc’s internet marketing services can help you with some peace of mind… As a set-and-go program, it will help you take your mind away from traditional lead generation challenges. And you can increasingly focus on real sales outcomes, like:
- Better accuracy of previous sales forecasts
- Reduction in average sales cycles
- Better lead scoring based on closer prospect engagement
- Better re-calibration of lead conversion metrics
- Better corrective measures on businesses lost to competitors
100% Accountable Internet Marketing Services
Accountability will always remain the key requisite for business success. And performance linked marketing can drive in best accountability with high quality “Marketing Qualified Leads” added to your funnel. Such a client-agency collaboration, one that is focused on mutual winnability criteria, can impress your overall business results over time. But the biggest gainer here can be be your brand, as each day of internet marketing service will add up to your business’ brands’ visibility, popularity and goodwill.
Learn more, register and start free. For a detailed proposal, visit – Performance Marketing Services page.