LinkedIn has been flaunted as the most powerful social media tools for professionals. You’ll find businesses looking for other business owners; making connections and generating business and sales leads. A totally professional network! So if you’re looking for business networking and B2B leads, then LinkedIn is your perfect the place you would want to be. Take a look at these six steps that various lead generation companies practice to go about Linkedin lead generation.
“In the age of social media, leveraging professional networks like LinkedIn to drive your own sales leads are becoming increasingly important. Utilizing social selling enables to you find and connect with your potential sales leads, who are already on those social platforms, engaging with others and content.” Source: linkedin
LinkedIn Lead Generation: Create Profile
You may not always go to find leads on LinkedIn rather even some will naturally find you through search. When you get leads get ready with a huge dose of “trust factor.” i.e. your profile page that conveys leads to get to know you, feel confident about you and your skills, and trust you enough to give you a call or e-mail. Here are few tips from that lead generation companies consider to attracting qualified leads:
Take Full Advantage of Your Profile.
Let your profile page tell a story about you, about your business. Include a summary of your services, your education and work experience. Don’t forget to add referrals and testimonials from past happy clients to add even more punch!
Add a Picture to Your Profile.
Add a trustworthy picture of your smiling face. Let everyone know that they are dealing with a real-live human.
Consider Adding Video.
Lead generation companies appreciate to add video of yourself or a video that talks briefly about your product.
Add Full Contact Information.
Although it sounds silly but along with your phone number, e-mail and web address; keep in mind to update them in case of any changes see that your profile reflects them.
Request for Leads
New leads are crucial for your business. Ask for them by being clear that you’re looking for leads on your profile page. Mention that you are in search of connections. Be clear what those connections are.
Participate in Groups and Discussions
“There’s a very cool function within the group settings so that you can send free messages to any member of that group, regardless if you’re connected with them. You can join up to 50 groups, so maximize that limit with groups of people or prospects you want to connect with. Make sure that you provide a mutual benefit for both parties when you message potential connections. ” ~ Andrew Vest, Preferling. Source: smallbiztrends
Groups are the friendliest way to connect with people. In LinkedIn groups are offered so that like-minded professionals can connect. Hence, lead generation companies suggest participating in groups and discussions.
Lead Generation Companies Use Advanced Search
When looking for new leads many lead generation companies start by running an advanced search. Advanced search allow exploring different industries and groups to get new leads.
Contact Leads Personally
Once you’ve sourced leads, choose which ones you are most interested in contacting. Find out a little about your new lead then, create a personal e-mail that includes a connection to this information. Craft a personal message to your new lead that lets them know who you are and why you’re contacting them.
Utilize Keywords
“A Boolean search on Google is an amazing way to source leads based on keywords in LinkedIn. In the Google search bar, simply type in your string, which could be something like: site: www.linkedin.com AND (“keyword 1″ OR “keyword 2″) AND (Seattle OR Tacoma). Hit search, and all the people on LinkedIn that match those conditions will show up. ” ~ Ronnie Castro, Porch Source: smallbiztrends
Any content you add to LinkedIn can be optimized for Internet searches to help those using search engines find you and increase website traffic. Many lead generation companies use Google’s keyword tool to help you find the best keywords for their business. Keywords are a great tool for getting leads that are specifically looking for what you offer.