Linkedin is a virtual goldmine for B2B businesses and I bet you know this! But what you probably would like to know more is, “How to use Linkedin to market to who matters!” Time to explore Linkedin marketing opportunities?
To start, the site has 60 Mn senior-level influencers and 40 Mn decision makers!
Big Or Small – It’s Amazonic!
From branding to connecting with specific target audiences using its advanced targeting features, Linkedin is amazonic. It gives every business a huge opportunity to engage specific audiences with carefully crafted content. And it is content that turns these audiences into followers, customers and brand advocates. But do you need a game plan for a platform that can be such a business generating machine? I bet yes!
“Linkedin is where you can establish yourself as an expert in your space”
1. Creative Content To Grab Eyeballs
Ok, Linkedin is a place to create word of mouth for your company. And it is a great network to get the right people to notice your brand. The challenge here is, Linkedin requires carefully crafted content to get you results. And what content to share…
- Blogs on the latest happenings in your industry
- Updates about the work culture at your company and upcoming events
- Latest career opportunities and feedback from employees about their office experiences
- Industry trends related to your products and services
- Audience engagement on company page, career pages and relevant interest groups
2. Advanced Targeting To Drive Results
“The demographic of people actually using LinkedIn is something that stands out to me. They don’t spend a tremendous amount of time on social media in general. 83% of LinkedIn users don’t use Pinterest and 59% of them don’t use Twitter.” – Quotes on Linkedin
What most businesses focus on is branding on Linkedin and building followers. But there is more to the amazonic network than just that. It is a great place to reach the right audiences to build relationships and generate the results that you wish, like
- Leads for your business, and
- Best talent acquisition
You can explore the “Sponsored Content” tools and see how your content wins audiences who matter to you.
3. Text Based Ads To Increase Conversions
Did you know that Linkedin offers a pay – per – click advertising platform that can get your brand, products and services to your potential customers? To get the best reach, you must try this feature.
Tips To Start Linkedin Marketing To Who Matters!
- Get your company’s branded page on Linkedin
- Update daily to reach more people and attract new followers
- Use the sponsored content tool to reach the audience you want
- Set a CPC / CPI budget for your paid promotion campaigns
- Use Linkedin’s conversion tracking tools to evaluate the performance of your content
Come Let’s Harness The Power Of Linkedin
Do you want to grow your business through Linkedin Marketing?
We have the right team and skills to help your business harness the power of LinkedIn.
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