In the earlier post on how to sell green tea online, we started discussions on a budget free digital marketing program for people starting a small business in the online grocery stores industry. The product we started with is green tea, and hence this post is relevant to anyone targeting the Facebook market as well as a local businesses near me. But the primary highlight of the post and following sequence of posts is that anybody can start a grocery side business. Or build a full fledged career… without making any investment, or having any technical knowledge, marketing skills and experience. In other words, a strategy to start own business with no money – one that is completely organic, natural and as healthy as the green teas.
According to the Tea Association of the USA, Green tea represents about 15% of total consumption of the $2.58 billion specialty teas category. So the next time you have a green tea lattes or iced green teas or in tropical flavors like coconut, jasmine, mango, papaya, citrus among others… think about the big business potential.
Green Tea Store
Why simply targeting the Facebook market will not be enough… there are over 100 other top sites your buyers are likely to use and shop online.
24×7 Marketing Strategy For Local And Virtual Grocery Stores
From the earlier post, we discussed how a mobile friendly, custom free website is ready to start taking orders as online grocery stores. Now it requires a good green tea marketing strategy to get buyer traffic. And simply targeting Facebook market will not be enough. There are a number of reasons why, for one – Many people may not be using Facebook for online grocery shopping. And many local businesses near them may be engaging them better on hundreds of other online networks.
So how to be smart and reach them across multiple online channels without breaking your bank with advertising costs?
Organic search engine marketing, a.k.a SEO – Virtual gold for local businesses near every prospective customer.
Sounds complex jargon or too technical? Let it not trouble you. Aidasinc is offering local businesses into grocery stores and entrepreneurs looking for an alternative to advertising on Facebook market a free plan. See the offer page.
The 24×7 search engine marketing strategy to sell green tea online to buyers, let’s say, in Singapore
For the curious among readers or people starting a small business and wanting to do their marketing in-house, I am presenting here a sample strategy – Selling green teas online to buyers in Singapore.
Step 1: Keyword Research
The must do task to get specific search data that will help identify people searching for green tea online in Singapore
I have done a detailed keyword analysis and the findings will be made available on request here. But I am sharing the important highlights from my keyword research for all readers of this post.
Estimated Online Reach
12 Million Singaporeans
Average Cost Per Click – Low
Approx. 0.3 SGD as on 10th Feb 21′
Total Keywords Analyzed
12,000+ search queries
Average Cost Per Click – Top
Approx. 1.6 SGD as on 10th Feb 21′
Top 100 Keywords Demand
2.2 Million searches a year
You may like to perform an independent keyword research too. For that, I will recommend the following steps.
- Make your list of top tea brands in Singapore
- Spy on their website for keywords used
- Alternatively you can use the website url on Google here
- Prepare list of keywords most important for store
- Divide into informational and transactional keywords
- Further filter the ones with high demand but least competition
What does the keyword research tell, apart from what people in Singapore are looking for in green tea industry… competition and very high ad costs. And if you are considering bypassing organic search engine marketing, be ready to have a good budget. For PPC campaigns are becoming increasingly automated and without a good budget, you may experience very lackluster returns.
Alternatively, if your green tea store or maybe grocery store ranks on search engines for relevant 100 keywords, you get unlimited free customer traffic! Isn’t that worth investing your time and resources? Aidasinc has just the right plan for you.
Check out #1 Free Marketing Services Program for unlimited free online branding, website traffic, signups, online sales. Includes SEO support.
Green Tea Stores
Follow this space for the upcoming new post on top 10 sample keywords for green tea businesses targeting buyers in Singapore. And strategic steps on how to utilize these keywords for maximum green tea sales results.
SEO For Local Businesses Near Buyers
For local businesses near residential neighborhoods or physical marketplaces, search engine marketing still remains an untapped channel. And one of the primary reasons is – Lack of strategic search engine marketing skills. Of course, anyone can hire freelancers and get the SEO stuff done, but that may run up costs already being made on search advertising. Or one can learn SEO free online, but that is putting valuable time on a non-core business activity.
Hence, the best way forward is to get started with Free SEO from Aidasinc. Isn’t it?