In one of our recent updates on Aidasinc’s social media handles, we mentioned anyone can make a website. And there are a huge number of options available to make your website using free website builders. Hence starting a website has never been easier, you can build own website using all the free tools. But here is the 1st challenge to get a website that works to grow business… which online website builder, host or content management system do you choose? And if you have already made your own website, but its not generating satisfactory results, what do you need to do to make it work to help grow your business. Let’s see…
Focus to create a website that works!
Of-course, starting a website is meant to make it work to generate new business opportunities, leads, customer engagement and further generate sales. Unfortunately, 90% of websites fail to do so. Here’s another Instagram post that we made to highlight this issue.
Today, a website is one of the most important marketing assets today for any business. Well done, it can generate upto 100% of new business leads or sales, with minimal efforts. And yet, 90% of businesses fail to make own website good enough to give results. In-spite of some of them spending zillions on advertising their new site, spending on PPC and social media boosts in addition to print media or traditional ads. It gets crazier when we see many businesses pay thousands on agency fees to make new website only to see under performing or not performing.
Make Your Website But Beware Of…
these 7 Reasons why 9 out of 10 websites fail to generate business demand / leads / sales:
Poor/no design strategy – Making a website is more than creating the home page with glamorous images, videos and offers. It requires some deep thinking regarding the website’s information architecture, user friendly design, content development, optimization for search engine ranking, social media integrations and last but not the least, positive user experience. One can use a free website builder to put effort on getting the right strategy, but skipping website marketing strategy it is a strict no-no.
Forgotten within weeks – We have consulted a number of clients on websites created using easy website builder tools. But for some reason of the other, the websites were forgotten just after printing them on visiting cards. Here, it is important to underline the fact that any website, however beautiful and expensive in make, requires sustained online marketing efforts to reach its target users. Without adequate skilled support, it is bound to fail.
Lacks optimization – In a number of cases we identified websites failed as they had no optimization done. People create own website and fill it up with lots of information about their products and services, but that’s not enough. Promotion on social media networks can help generate some traction and leads, but that is not enough. Because the best websites are also popular on search engines that still account for 60-70% of organic traffic. And if your website is no search engine friendly, your business may loose genuine, high quality leads.
Abandoned, no funds – Many people design a website and spend all their marketing funds on promoting it online. But if the website design is not well done or the website lacks strategy, all the marketing funds can dry up soon. We highly recommend people using an online website builder or if you hire agencies to build your website, kindly spend time in research and strategy before marketing the website.
No effort to build presence – Once a website is done, there are some basic steps required to make it work. Like adding the website to Google search indexation tools, submitting it to search engines, integrating the website with social media accounts, indexing the website on industry portals and so on. This will help the website build it’s presence like a sales team would do with networking. And with sustained efforts supported by optimizing it’s online presence , following guidelines and industry best-practices, a website can drive amazing results.
Old design, made for 90’s – Did you notice a number of websites from well known brands still look like they are in their 90’s? Surprisingly, there are new websites still being made that look old in visual appeal. Either the layout is clumsy or the selected templates have not been updated to meet modern design styles or the images are ill-conceived. Would you like to engage with such a website? Wouldn’t you appreciate a website that is user friendly and helps you get the best solution to your requirements? Or one that offers seamless eCommerce checkout, mobile optimization, and functionality customization? If yes, why get a website that is designed for the 90’s?
No digital marketing skills – Making your website generate business results requires digital marketing skills. With competing sites crowding the online space, a website without the right strategy, content, lead management system and conversion optimization can be hard to made to work. And if your team lacks digital marketing skills, Aidasinc offers no string attached marketing assistance services, have a look.
What other reasons have you noticed?
Start with a Strategy to make your Website work.
If you are not sure where to start, we have listed top 5 “free” tools to check your website’s performance. And you can use them without touching a piece of code on your site. Compare the findings with websites of top businesses in your industry to get a fair idea of where you must start.
· Hubspot Website Grader helps evaluate a website on speed, security, seo parameters and mobile usability
· Nibbler Silktide analysis helps list actions required one a website from online marketing perspective
· SEMrush dashboard gives detailed analysis of search engine marketing parameters for a website
· Socialbakers helps evaluate brand presence on social networks and compare with competition
· Similarweb helps identify competitive traffic parameters for websites from a particular industry
Make Your Website Powerful Again
To give an analogy, if you were to build a dream house, you would require a good architect to strategically design one for you. Only then would you hire a builder to construct the house according to the plan. Similarly, to build a strong, high performing online presence, your business requires a skilled marketing strategist.
Does your company need expert assistance to make your website work?
See this quick checklist and if you happen to tick “YES” to any of them, it’s good reason to consult with a specialist.
· You’ve great website, and yet you are receiving low results
· Your thousands of fans are not driving enough referral traffic
· The amazing content you’ve put is not generating leads
· In-spite of ads across search and social media, results are low
· You paid lot’s for media publicity, yet website leads are poor
Get best strategic marketing assistance to design, build, optimize and generate revenue from your existing website(s). Contact Us.
Having a strong website, online presence, branding, traffic and audience engagement will always ensure these 3 benefits:
A. higher profitability
B. better venture funding
C. handsome company valuation
Start growing your online presence today!