Many companies, big and small, are now looking for new business strategies in a fast changing world… Especially with work from home teams and increasingly, remotely located customer audiences. So there needs to be an extra special focus on digital marketing. And therein, the critical stages in every business’ marketing funnel. Let me reinforce the importance by mentioning that, as of today, the size and location of a company or a brand does not matter anymore, period. For much as their ability to reach out and engage with prospective customer audiences, rests on their digital presence. So simply put, every business needs to build as much digital power as possible to efficiently convert prospects into high value customers. Hence the question that becomes critical is, what strategies can help implement effective digital marketing funnel stages. And how to ensure they deliver desired accuracy and ROI? Thereby, what digital marketing skills are requires to design, setup and manage a vibrant marketing funnel?
Must Have Marketing Funnel Stages
Before putting forth the must have digital marketing funnel stages, let’s quickly re-visit the concept of a marketing funnel. Here I will share information from the website home page to illustrate how prospective customers can be channeled from top of the funnel to the bottom of funnel efficiently.
STEP ONE: Top Of Funnel [ToFu]
Important to create increasing awareness about your brand, products and services.
Starting from top of the funnel, your marketing team must develop a strong online presence for your brands, products and services. Here, having an omnichannel presence across search engines, social media networks, online communities, portals, and related referral sites becomes important to stay ahead of competition. This will enable your business to get the best quality of target audiences (prospective customers), see your brand. And such multiple brand impressions will then start generating increasing interest in your offers.
STEP TWO: Middle Of Funnel [MoFu]
As traffic starts building, it is important to keep growing visitor interest in your products, services and offers.
Your potential customers, will visit your website or other online assets, like social media pages. This expression of preliminary interest must be capitalized by your marketing team by engaging them through middle-of-the-funnel content marketing strategies. Here, review articles, blogs, videos, online presentations, email follow-ups, demo and walk-throughs, social media events, coupons, custom ads, etc. become highly important.
This will help your prospective customers move closer to taking actions you want them to, for e.g. contacting you on your WhatsApp Business number.
STEP THREE: Bottom Of Funnel [BoFu]
As traffic starts building, it is important to keep growing visitor interest in your products, services and offers.
Your potential customers, will visit your website or other online assets, like social media pages. This expression of preliminary interest must be capitalized by your marketing team by engaging them through middle-of-the-funnel content marketing strategies. Here, review articles, blogs, videos, online presentations, email follow-ups, demo and walk-throughs, social media events, coupons, custom ads, etc. become highly important.
This will help your prospective customers move closer to taking actions you want them to, for e.g. contacting you on your WhatsApp Business number.
How To Manage Marketing Funnel Efficiently
The best way to manage your marketing funnel stages is to automate the process. And this will require a good team to setup a scalable digital marketing funnel (sample software). But for many businesses, such upfront investments in marketing infrastructure and team setup can be avoided by opting for performance marketing strategies. As a percentage of actual sales can then be used to get built and automated, a resilient and high performance digital marketing funnel. However, if you have a marketing team and budgets, here are the seven tasks that can be done with automation, and on a priority basis.
- Automate essential tasks like replying to new inquiries
- Keep optimizing landing pages to boost CRO
- Test every email campaign with split tests to boost ROI
- Optimize social media pages to generate referral leads
- Develop engaging content and optimize for conversions
- Used chat bots, lead magnets to keep increasing CRO
- Tap AI and machine learning tools to scale up results
Some more information…
Top Digital Marketing Skills In India
Ranked as per their online popularity.
One of the biggest business cities in India and the globe, Bangalore is home to some of the best digital marketing services firms. And while you are exploring ways to setup a formidable digital marketing funnel for your business, you may come across many of such leading firms that serve across India. So we have prepared a list of top digital marketing services agencies in Bangalore, and that can help as a ready reference point to compare plans.
- Techmagnate.com – The leading website design and seo company based in New Delhi that offers digital marketing services to companies in Bangalore.
- Brandloom.com – Another leading digital marketing agency with multi city presence that offers brand consulting and marketing services in Bangalore.
- Webhopers.com – Based in Chandigarh, this digital marketing company offers SEO, PPC and web development services to businesses in Bangalore.
- Techasoft.com – This Bangalore based IT services company offers application development and digital marketing services for healthcare, travel and tourism industries.
- Langoor.com – One of the best digital marketing agencies in Bangalore, they offer website development, strategic marketing and email marketing automation services.
- Brandstory.in – Based in Bangalore, this digital marketing services company offers SEO, social media marketing, PPC and related services.
- Firstlaunch.in – Offers digital marketing services like search engine optimization, social media marketing, email marketing and content writing.
- Indglobal.in – This digital marketing company from Bangalore offers software development, eCommerce website development, social media marketing and more.
- Sitegalleria.com – Offers website development, app development, search engine marketing and social media marketing services in Bangalore.
- ProMarketo.com – This digital marketing services team offers multi-channel marketing and web development services among others.
And there are many more agencies out there in Bangalore. Like discussed earlier, how to get working marketing funnel stages that increase business growth across channels and marketplaces? How to select an agency that’s best suited to your needs? Can you make a decision based on the following features?
- The number of awards won by the agency?
- The size of their creative team and offices?
- The number of big brands in their client list?
- How large and beautiful their offices look?
- Or the ability to deliver business results?
Today, given the growing demand for performance linked marketing services, many business owners and promoters would prefer an agency that delivers results.
I know it’s tough to select a digital marketing agency from the plethora of firms. But to stay ahead of your competitors, it is important to invest in a Digital Marketing Strategy that will expand your business and brands’ online reach, and help grow your business. It is important to invest in multichannel Sem/Smo/Web marketing to keep your funnel vibrant with leads. And it is important to have a reliable digital marketing partner that contributes to a win-win growth.
Therefore, a performance based digital marketing service in India is most suitable to hit your marketing goals, most effienclty. For such a team will not only build your marketing funnel stages, but also ease you of the financial burden and marketing related stresses.
How Performance Based Internet Marketing Services Drives Business Growth
- Grows your online presence across hundreds of top digital media
- Builds brand awareness, fan base and prospect funnel
- Works on data-driven and targeted marketing strategies
- Suitable for companies of all sizes and top industries
- Plug and play model with contract free functionality
- Skilled team that aligns to your unique business needs
- Focusses on long term client relationships and results
- Saves your time, money and resources on paid advertising
