What do you do when your business is challenged by a large competitor or brand? Or what marketing strategies do you have in your arsenal to grow your business in highly competitive markets?
Before we proceed with this discussion, let’s understand what marketing strategy means in simple terms,
Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal achieving a sustainable competitive advantage – Wikipedia
And here, there could be many reasons why a business, your business, must have a good marketing strategy. It could be as simple as increasing sales or it could be about making your existing customers buy more from you. Whatever your strategy, you will require a marketing budget. Even if it is a very hundred dollars, you can get started and then re-invest 5~10% of your revenue into doing more.
Marketing Strategies For
Small Businesses Facing
Large Competitors
If you are looking for marketing strategies that won’t break your bank, this one is for you. But beware… conceptualizing, creating and executing it becomes easier when you, as the business owner, know that it’s aiming for long term business results.
- Most Economical Marketing Strategy for All Businesses is Social Media Marketing. It is one of the least costing marketing activities that your business, for that matter every business, can get started with. And as your target clients are probably using more social media than earlier, branding and advertising on this medium will get you more business opportunities. The other important advantage of reaching out to your potential customers on social media is that you can keep track of your marketing performance, target niche custom audiences and reach specific people at pre-determined periods for business development and feedback.
- Most Important Strategic Marketing Tool is your Website. Yes, you may have a website already, having spend a few thousands in getting is designed. But if it is not generating new business for your organisation, it’s dead wood. And the only reason why your website is probably not already generating new customers is that nobody is able to see it when online. In other words, your website has very low online visibility, reach, branding and visitors.Wait, did you just say maintaining a website is expensive? It probably is if you have not yet tried free web hosting services and content marketing platforms like WordPress or Wix. Having said that, a free website will give you very limited results, so you can spend a couple of dollars to get a custom designed one.And if you are keen, Aidasinc’s performance linked marketing services includes free website, marketing it for branding, publicity, traffic generation, lead generation and sales… and you pay only for actual results! Cool, isn’t it?
- Most Powerful Marketing Force is content in your arsenal. Because a wonderful website without fresh and engaging content in it is like a flashy new mall in town without any stores in it… So once you have your website ready, you can keep updating it with articles, videos, info-graphics and product reviews to make it engaging and informative. Yes, content marketing requires content developers and some of the good content writers can be quite pricey. But that should not challenge you, for Aidasinc’s pay per customer marketing service includes search engine optimized content development too!
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With these 3 strategic marketing forces in your arsenal, and with regular effort from your team, your business can soon reach out to suitable audiences; to engage them and turn them into customers.
Competitive Pay Per Customer Marketing
As a business owner, you will love to go for performance linked marketing in place of fixed retainer based marketing plans. Apart from risk free experience, you also get more time to focus on your customer relationship and other critical business activities.
And believe me, if you have the right team by your side, marketing doesn’t have to be an expensive experience. There are a huge number of smart, economical and effective digital marketing activities that one can do to get new customers.
Need to know more?
Contact us for details and an action plan for your business.
And you may like to join us on Linkedin at our newly formed “Customer BuildUp Strategies Group” to Ask & Answer & Participate in the discussions. Feel free to share your thoughts, your queries and your feedback with us.