Doesn’t fashion sell by itself? 90% fashion stores seemingly start with this assumption – and a strong fashion marketing strategy is lost somewhere. But this used to be good too… until the pandemic hit us all. Today, simply opening a fashion store on a busy street, and expecting profitable results, can be a tough strategy! As we have all witnessed in the past few months, pandemic like situations can strike these any marketplace badly. And physical stores can find the going really tough without an alternative online marketing strategy.
It is not that people stop buying clothes in such times, because clothes are a pretty critical component of our day-to-day lives. But tech-enabled fashion brands from faraway lands, along with other competitive forces, are today easily whisking away customers to their virtual marketplaces.
We have seen it all, isn’t it? So how can standalone fashion stores protect their business from changing marketing trends and stand strong in highly crowded and competitive spaces?
Revenue generated by the global apparel market is steadily increasing over the course of the observed time period. In 2020, revenue of this market was approximately 1.46 trillion U.S. dollars. According to the Consumer Market Outlook, this value will increase to roughly 2.25 trillion U.S. dollars by 2025.
M. Shahbandeh, Jan 21, 2021 – Statista
Fashion Marketing Strategy for Standalone Stores
Online marketing offers fashion stores, unlimited ecommerce opportunities to grow business. But there is an understandable hesitation on part of the fashion store owners to adapt to online fashion marketing strategies. Some factors are high online advertising costs, agency management costs, technicalities of marketing jargon and lack of time to explore new ways of business. How can fashion marketer overcome these hurdles and take advantage of the omnipresent ecommerce world?
Here is the best way for fashion stores to tap rising ecommerce opportunities.
Start with free digital marketing plan – Wherein agency manages the marketing technicalities and store can on a pay after results model. That is, fashion stores can pay a percentage of sales or fixed amount after results. This includes all desirable fashion marketing techniques, from website to search, social, email and referral marketing.
How’s This Different From Fashion Marketing Courses
There are many do-it-yourself fashion marketing courses, some are even free. But they require fashion store owners to invest time and money to learn modern marketing techniques in the digital world. And this must be a continuous learning process as digital media is evolving and new techniques of marketing communication need to be adapted. There are new strategies, techniques and software that one needs to incorporate from time to time. In other words, the store owner needs to invest in continuous learning and experimentation.
For standalone fashion stores, this can turn quite time consuming and eventually run up store costs. Alternatively, they may do better by focusing on their building relationships with clients, product design, merchandise planning and other areas of their business.
Unlike the diy fashion marketing courses, this marketing program is managed by a skilled agency team. For a start, that can be a valuable business advantage for every fashion store. Saving hundreds of dollars, time and energy on digital marketing setup and advertising agency costs. Isn’t it?
Top 5 Advantages For Fashionpreneurs
- No need to invest in custom website – Included in free plan
- No website hosting, design, maintenance costs
- Marketing strategy and game plan managed by a skilled team
- Zero upfront investments – Pay after desirable results
- Expert team available for new fashion marketing campaigns
Q: How to Market a Fashion Store – Solved.
This plan works well with almost all kinds of fashion brands and target markets – local or global. So if you are passionate about growing your fashion business and want to reach a large audience that is more likely to purchase from you over your competitors – Register for free start plan.