Managing an interior design business can be challenging if there is dearth of new client inquiries. So apart from distributing business cards, uploading project portfolio on social media networks and maintaining a website, you need to do more.
Put Your Design Firm In The Spotlight!
Recently an upcoming interior designer from the Middle East connected with us to discuss his firm’s plans. His team was doing all the standard stuff, like maintaining a website, a social presence, blogging and pay per click marketing. Yet the results were far from satisfactory.
How Interior Designers Can Get Clients
Apart from investing time and resources in standard networking practices, every interior designer must invest in building a strong and sustainable online presence. And in a highly saturated market, it becomes all the more important to stand out from competition.
Here is ONE WAY that you can launch your firm in the top ten in your markets…
Content marketing for interior designers
Using search engines, social media networks, email subscribers and other digital tools, your brand must stand out in the competitive landscape. It is the best way ahead.
Use your content to display your knowledge of creative interior design skills and experience. Share with your audiences, deep industry knowledge about things that matter.
Alternatively you can also advertise. But take care of your financial bottom-lines. Let unplanned advertising not rob you of your profitability.
And if you are interested in expert assistance, consider hiring a professional to market your interior design company. Don’t worry about budget, with FMS, you can pay for professional assistance after you get desirable results.
Growing your interior design business requires more than word-of-mouth promotions and featured articles in interior design magazines. It requires more than event participation, sharing business cards and email signatures. Even the generic listing in yellow pages and trade directories are not enough. It requires active participation of your brand on digital media.
Actionable Tip For Interior Designers
Here is One Actionable Tip that will assist you to take advantage of new opportunities from digital media – Build Online Reputation. So how can interior designers build a strong and self sustainable online reputation? How can it be done without looking sales-y and overtly desperate for new clients?
See FMS.