Marketing Strategy In Era Of Disruptive Media And Fake News

By 2019, mobile penetration is going to cross 67% of the world population. And going by the current rate of internet usage (approximately 49% of the world population) what does the future hold for marketing companies and businesses… continuously evolving new marketing strategy?

Some interesting facts here for your marketing munching!

1. Rise in fake news has dented fortunes of leading brands
2. There has been a marked fall in trust levels across customer segments
3. Only 10%~11% customers today feel traditional marketing media is reliable
4. Peer to peer social recommendations are growing their clout in modern day marketing
5. Brand agnostic online surveys and reviews are being increasingly relied upon by consumers
   

   More than 70% people surveyed by BrightLocal say positive reviews are a signal of trust

6. Higher reviews and ratings generate 15%~17% more CTR
7. User-generated content (UGC) is increasingly becoming an important part of marketing

   

   To attract more tourists to Queensland Islands, Tourism Queensland launched its “Best Job in the World” promotion in 2009, which proved to be a remarkably effective campaign. Over 34,000 people from over 200 countries submitted videos to win a six month caretaker job that paid $150,000 AUD in one of the most beautiful tourist destinations in the world, while countless others enhanced their understanding of Queensland as a vacation option.Source: 10 User Generated Content Campaigns That Actually Worked

So what is your new marketing strategy?

Most business owners today are strategizing their action plan in this dynamic and disruptive marketplace.

1. Do you have the best content to fight in this era of disruptive marketing and fake news?
2. Is your ad surfacing next to a fake news?
3. Is your marketing communicating on the best channels with your audiences?
4. Is your social media plan engaging your target customers and fueling your business growth?

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