Every business is talking about growing number of challenges cropping from the ever-changing marketplaces. Fueling the fast changing consumer behavioral trends, these business challenges are pushing slow moving companies to the bottom of the pile. So what’s driving these rapid developments? For sure, one of the biggest causes is the disruptive new media and artificial intelligence driven automation tools. Undoubtedly, this leaves little room for anything other than reinvention across all business functions, to stay relevant, to stay ahead in the marketplace. So why would good marketing be left behind?
Good Marketing: Customer Is King
Probably, the only thing that has remained constant in the marketplace is the fact that customer is still the king. And if your marketing campaigns are properly communicating the value of your products and services to your target groups, there is all probability that your business is on a growth trajectory.
However, there are many businesses, with reasonably good products and value propositions, that are failing to gain regular flow of customers. And here, in most probability, their marketing campaigns are simply not doing enough. Because in this digitally connected world, customers are open to explore new brands without physically evaluating them. And not being able to get new customers profitably, requires acceptance with a pinch of salt. Else why would any business today, in a globally connected world, find it difficult to gain new customers?
This brings to the forefront, the power of good marketing using new media. And we believe that every business can now afford it, for all they need is a professional marketing team to support their campaigns [see fms].
Healthy Marketing Tips For SMB Owners
In earlier times, marketing used to be all traditional, like mass advertising to grab whoever and wherever possible. But with some smart marketing strategies and loads of new media mix, your products or services can reach niche pockets of the marketplaces to the right buyers.
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- Engage a skilled marketing team in your business plans right from the earliest stages of your setup. For existing businesses, hire a good team as soon as you can to incorporate marketing intelligence and strategic plans into your sales funnel.
- Give a free-hand to your marketing team to experiment and innovate with campaigns, techniques and tools. Because your target customers are already receiving multiple marketing communications from competing brands and will probably select one that best addresses their needs. And your marketing team must do a good number of split tests to optimize for best results.
- Remember the 4P’s of marketing? Innovative new marketing strategies best work when they are included in the product development, packaging and pricing stages of a business’s life-cycle. Involving your marketing hands early on will help generate buyer insights to innovate and offer what your customers need and want.
- That brings us to one of the most important, widely mentioned and yet grossly neglected area of small business marketing setups, user engagement metrics (UEM) from websites, social media accounts, email campaigns and other offline marketing activities. Use your UEM to adequately map your company’s strengths, weaknesses, opportunities and threats and define better product positioning strategies.
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Best Marketing Strategy For SMBs
There are hundreds of marketing strategies to select from, but which of them is the best for your business? Want to know is marketing strategies from Fortune 500 brands like Apple, Gucci, Colgate, Nike, Nestle or any other suit your business and get your new customers? Want to know how to do that without spending the millions of dollars and experimenting on multiple fronts?
Want to get started from free, without investing a dollar, and yet have some of the best marketing minds to help build your marketing funnel?
Get started with Aidasinc’s free to start digital marketing services that can get you all of the above. To learn more, see this Free To Start Plan and signup today.