Digital Marketing & Lead Generation for Ashoka Realty.

• 4x engagement on Facebook
• 70% conversions from smm traffic
• 10x lower cost per lead

For the company’s new property of 300 apartments, we helped grow awareness, visibility, and generated inquires through search engines and social media.

Scenario:

In today’s competitive real estate market, standing out requires a strategic approach, and that’s what we did for Ashoka Realty. This case study details how we helped generate significant awareness, visibility, and qualified leads for their new residential project – a stunning community of 300 apartments.

Challenge:

Ashoka Realty needed to create a buzz around their new property in Nashik and capture the interest of potential buyers from the city and neighboring areas. One of their target markets was HNIs from Mumbai and Pune, who are keen in investing in real estate in Nashik. They realized, traditional methods were no longer enough to generate the attention and conversion that can be done by the digital media. And they required a data-driven digital marketing strategy that targeted the right audience and delivered measurable results.

Solution:

We implemented a multi-channel approach that sparked conversation and highlighted a desirable alternative for people looking for good properties. Here’s how:

• Compelling Content: We crafted engaging content (e.g., blog posts, videos) that showcased the benefits and lifestyle offered by the new property.
• Targeted Audience: Using demographic and psychographic data, we pinpointed the ideal buyer persona – individuals seeking a safe, upscale community – thus ensuring our messaging resonated with the right audience.
• Optimized Search Presence: We implemented a robust Search Engine Optimization (SEO) strategy, including comprehensive keyword research and on-page optimization that ensured the property appeared at the top of search results for relevant keywords.
• Strategic Social Media Engagement: We created a captivating social media presence that evoked awareness and interest, highlighted the amenities, nearby attractions, and the overall sense of community. We actively engaged with followers, responding to questions and fostering a sense of excitement.
• Paid Advertising Results: We launched targeted Pay-Per-Click (PPC) campaigns across search and social media platforms, further amplifying reach and attracting qualified leads. We meticulously tracked campaign performance, optimizing strategies for maximum return on investment.

Results:

The strategy we implemented delivered exceptional outcomes, mirroring the high conversion rates:

• Increased brand awareness and positive online sentiment
• Significant growth in website traffic
• A consistent stream of qualified leads
• High conversion rate (combining SEO, PPC, and Social Media Marketing) exceeding industry benchmarks

Conclusion:

By implementing the key drivers of engagement (compelling content, targeted audience, and strategic use of platforms), we transformed Ashoka Realty’s new residential project into a highly sought-after destination. This data-driven approach demonstrates the power of digital marketing in generating leads and driving sales in the competitive real estate landscape.