Well, search engine marketing strategies have come a long way since we first started working on them in 2008. Then it was primarily Google that used to lead web search engine popularity rankings. So our search marketing campaigns (seo and pay-per-click) used to be focused on Google and then somewhat on Yahoo and Bing. But today, there are new challengers to Google in the search advertising~marketing industry (though Google still ranks supreme) … Facebook Business and the other one is Amazon Marketing Services. But it does not end there, many other apps are striking hard at the hot search advertising industry with innovative offers, so we may witness new challengers in the coming times. However, for this post, I will keep focus on Amazon’s new search advertising or pay per click platform keeping in perspective what Google offers… and how it is luring search engine users. Let’s explore…
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Amazonic Search Engine Marketing Strategies
At an approximate average of 2,500 Million visits to Amazon.com every month, 30% of which is driven through other search engines and upto 51% being brand traffic, this offers an “amazonic” opportunity for many businesses.
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Going by the various search engine marketing processes, your business can literally target Amazon.com users in multiple ways. Some of them are,
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- Brand search traffic to Amazon landing pages or your own website
- Similarly related keyword search traffic to the above options
- Display ads on Amazon to reach your target audiences
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Similarly, your search engine marketing strategies can be replicated for Amazon’s multi-regional websites. And with Amazon Analytics at your fingertips, you can track and measure the performance of your Amazon search engine marketing strategies vis-a-vis business generated.
But compare Amazon’s traffic with the 45,000 Million plus monthly traffic to Google and that leaves one guessing…
Paid Search Marketing: Amazon Or Google?
Amazon’s search engine marketing can be labelled as being quite similar to Google Adwords. Though one may contest that Google’s ad platform being older and more popular, it is better than Amazon. Where Google probably lacks is the highly targeted user database that Amazon can provide… as more users are likely to have logged in into Amazon’s systems while searching, and actively in “buying” mode.
Apart from that, both are highly driven by search queries and offer innumerable cost-effective search marketing opportunities and scope for innovation.
Automated Search Engine Marketing Techniques
Both Google and Amazon are increasingly targeting the self-help advertiser category, in other words, you needn’t hire an agency to setup – build – manage ads on their networks. Their automated campaigns are being optimized to help anyone with little technical knowledge and experience to setup campaigns.
However there are common points of caution you must take while using such platforms…
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- Create multiple campaigns to compare performance between automated and manual ones
- Test continuously your campaigns and optimize elements to get more bang for your bucks
- Enhance your love for data and analytics to see your search advertising return grow
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New Search Marketing Strategies On
Variable, Pay Per Sale Model…
With new search engine marketing and advertising opportunities being introduces in the highly lucrative digital marketing industry, it is time your company moves ahead of the curve. It is time to take the increasing competition head on, and withstand the onslaught of international vendors with a enviable search marketing plan that is guaranteed to generate results. For architects, builders, eCommerce stores, exporters, healthcare centers, hotels, resorts, hospitality firms, manufacturers and professional services firms; the performance linked marketing plan offers the best solution. You needn’t worry about online visibility, customer acquisition strategy, creative media, digital outreach to build market share and revenue across your target regions. Neither do you worry about the budgets, the execution and related supervisory tasks; as you pay only for the actual business results that you want.
Need to know more?
Contact us for details and an action plan for your business.
And you may like to join us on Linkedin at our newly formed “Customer BuildUp Strategies Group” to Ask & Answer & Participate in the discussions. Feel free to share your thoughts, your queries and your feedback with us.