Is Your Marketing Agency Flexible? Why This Matters.
The first thing you hear, when you contact a skilled marketing agency is most likely to be…
What’s Your Budget?
Isn’t that true? Isn’t that required to plan a marketing strategy?
Yes, certainly it is. But if yours is a small medium business or a startup wrestling with big brands in the industry, what budget would you allocate to digital media?
A business, say into real estate, may allocate US$700 to US$1000 a month for marketing. And that would include event participation, marketing collateral, among other traditional channels. That may leave a little around US$200 for digital media. Does your marketing agency have the flexibility to justifiably allocate portions of this budget on seo, ppc, social media and email marketing?
If not, are you comfortable allowing your agency to invest your digital marketing dollars on just one channel, like email marketing or just PPC. And ignore all the other avenues of customer development?
Dynamic Economies – Changing Marketplaces
If you’ve limited marketing budget, it’s best to hire a skilled marketing agency with multi-channel expertise. A team that you can trust to build your online reputation, brand awareness, website/store traffic and one that generates leads from multiple referral networks.
So what’s best in these dynamic times? See aidasinc.com/fms
What’s your marketing agency’s style?
Are they super specialists in just PPC or just SEO…
OR do they have,
Multi-channel-skills in lead generation, including content creation, email marketing, social media…