Social media is fast growing as a platform that bridges the gap between an architect and new home buyers and/or home renovation clients. Plus social media advertising today has become the preferred medium of outreach for numerous interior designers and architects from around the world. All this is now happening in real time and at the click of a button with he best part being, its working at a time of client’s convenience on Facebook, Instagram, Pinterest, Twitter or similar social media networks. So let’s see how social media along-with other digital marketing medium are helping architects and interior designers grow their business.
7 Ways How Social Media Advertising
Is Helping Best Architects And Designers
- Search engines for architects and interior designers has become the default source to generate client inquiries. This is now involuntary and it happens automatically is their Google Presence is optimized. Not surprisingly, it’s the key driving force that will lead the client to various other websites for detailed information. All you need to type is best architect in your location. Google cannot rate it but can get the list, which you can go through to find the one you feel can do justice to the project. See how Aidasinc ranks for top architects in Pune on Google.
- Social networking sites and the various online communities that are exclusively for architectural insight are the next big thing in this industry. Maintaining a positive brand presence helps give prospective clients some indication of the work that is happening around and can guide one to select the right architect or interior designer for the job. There are a lot of architects who promote their work in social networking sites and with this they can reach a larger audience. Add to this social media advertising driven branding and it’s all about reaching the right person who needs the service.
- Mobile friendly and optimized websites can give comprehensive understanding about a firm and the kind of work they are doing along with any other relevant information. Now a days every studio has a website and is considered as the first handshake with the client. But that unfortunately is not enough. While a website gives an insight on the philosophy of the architect along with the team structure, their work, testimonials, the firm’s history, contacts etc. its effectiveness can be undermined by poor online presence and poor social media presence.
- Web portals like Homify, Houzify, Pinterest, etc. are platforms exclusively for designer communities and people looking for their services. These web portals have various design firms, Architects and Interior designers registered with them. They help the client get comprehensive list of Architects around their location and also help clients to compare the work and shortlist them for the first meeting. But when there are so many options to select from, how would a client select the best architect or designer? Should your brand let price to differentiate or should best online presence influence a client’s decision?
- Blogs are communication medium by which architects can talk about the design process, the concept and the challenges involved in doing a project. If someone relates or is drawn to his ideologies or line of thinking he can contact the architect for a potential project. Do you have a blog? Is it working for your benefit? If you have doubts, you can get your blog analyzed and optimized with…
- Video marketing is a popular tool for digital marketing and social media branding. It has potential to reach a larger audience through social networking sites and messaging. Projects can be presented with narration, describing the project and thereby giving more detailed description about the project. Videos are more interactive as compared to still images and it connects easily with the viewer, as going through text write-ups may not completely convey the emotion. Are your videos reaching right audiences, are they representing the best parts of your project? If in doubt, our experts can help you get your video marketing efforts.
- Local search engines specially designed for business communities help get information in just a call. Clients have to ask the operator for what they are searching and they will get the message with various options. Fix up an appointment or take information over the phone and decide whether to go ahead or not.
How’s Social Media Advertising Helps Generate More Clients?
As seen above, digital media is the leading source of information for clients who do not have close references for architects and designers. With smart phones in the pocket, information is available easier than ever. The only problem is too much information might be confusing at times so it is always wise to be clear of what we want and search accordingly.
Here social media advertising plays a big role is re-marketing to audiences who have already seen an architect’s or interior designer’s online profile and projects. Re-marketing to custom audiences using niche social media targeting tools, helps boost results from above online marketing activities by tenfold if not more.
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