Social Media Specialist: 7Rs To Hire/Fire One

Do you know, even NASA has a dedicated social media specialist on its rolls. Now that puts into perspective the importance of hiring a social media marketing specialist for your business too, isn’t it? Or for that matter, firing your current social media agency if you are not generating business out of each dollar spent. Period.

So how do you verify if your social media manager is delivering the results you expect? At Aidasinc, we understand your requirements and have this handy checklist. Feel free to use it to verify the Return on Investment (RoI) from your social media escapades and decide how you want it to perform.

The Checklist: 7 Powerful Reasons

To Either Hire/Fire To Grow Business

Today I am taking inspiration from Rebecca Roth’s role, as image coordinator and social media specialist at NASA’s Goddard Space Flight Center, to prepare this checklist. As mentioned on her bio, Rebecca is responsible for connecting NASA’s path-breaking work through images of our universe on social networking sites like Facebook, Twitter and Instagram. So why does NASA need to engage on a broader level with commoners? This is her response:

“One of NASA’s mandates is to share with and educate the public about its research and exploration, and to reach a greater number of the people…”

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1. Love(s) the job? Th agency guy or team must be passionate about your job. Because he/she/they, are/is, going to do it everyday, and got to work enthusiastically across multiple social media networks.
2. Got the drive? Surely, the effort charges you’re probably going to pay, may not be enough to drive them and to excel each day. And one can safely assume that the agency / freelancer you have hired / going to hire will have other clients or affiliate sources of income. So what can make them put best efforts to to grow your brand popularity, engage with your target audiences and aid in conversion of business opportunities for you? It’s the individual’s personal drive to excel in social media community management and maybe incremental monetary incentives.
3. Have right credentials? Okay, first things first, if you have  hired / going to hire the award winning social media stalwarts, you needn’t worry about credentials; though you must worry about the retainer fees if you can afford them. Alternatively, you can hire a social media freelancer much cheaper on hourly basis to share your images, quotes, offers and videos on Facebook and Twitter. And the occasional “Happy Special Day” updates that we see on many brand pages. Here you got to worry if your peanut expenses are making any meaningful business conversions… except creating noise. Or, you can explore a win-win performance based social media marketing engagement that gets you guaranteed results, something that Aidasinc offers.
4. What’s the uniqueness? When people see your brand, your products and services on a social network, they certainly look for that unique message that strikes a cord with them. But if the images, articles, infographics, slide decks, offers, or any other information created by your social media specialist agency is not unique, your audiences are sure to ignore your brand. Ultimately it boils down to the quality of content that is going out, and if it makes any personal connection with most of your target audiences… so look for genuine engagement, conversations and inquiries from your social media campaigns rather than social noise.
5. It’s hard-work, actually. Many small – medium businesses jump onto the social media bandwagon influenced by glamorous agency pitches. And after many marketing dollars spent, they realize that it takes more to it than expected. To avoid unforeseen losses, you can take a couple of precautionary measures, like take the learning curve and educate yourself from hours of research on,
   1. Latest social media marketing strategies,
   2. Competitive analytics and insights,
   3. Suitability of social networks vis-a-vis your objectives
   4. Organic vs paid vs fake fans, likes, shares, RTs, etc.
   5. Difference in content strategy for respective networks
      

      Or, hire an agency that offers objective based, pay after sales social media marketing services like Aidasinc.

6. Making noise or generating value? You can use social media analytic tools to compare your accounts with that of your biggest and best competitors’ social pages. This will give you valuable insights on the content engagement front. Like many brand pages that end up in scurried last minute updates, generic images, lackluster quotes, amateurish banners that make social media noise but dilute the brand positioning, is your agency / future agency making / going to make the same mistake? Because only valuable content can make your brand, your product and your business stand apart from the media clutter and generate value for your company.
7. Ready for new ideas, concepts, strategies? It is important to give your current / future agency / freelancer / team a detailed marketing brief. Giving them a vision of what you want from your social media marketing campaigns can give you surprising results. And for better outcome, you must be open to new ideas, concepts, strategies and buildup time. Because no two client strategies can be the same and hence the social media game plan needs to be uniquely built and integrated cohesively with your traditional, digital and social channels. At end of day, your social media presence is as productive and as fantastic as your website, your product and your services. If they are not at par with your customer expectations, there’s only so much your social media expert can do.

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How Can Aidasinc Help

Doing a hundred posts daily may not work, or spamming 100’s of people by tagging them and posting on their walls is not doing it right. For that matter, even sharing posts across multiple social networks and bookmarking on hundreds of sites is now being looked down by search engines like Google. So what can Aidasinc do better than your existing agency or future agency… it is integrated social media marketing and you pay only for business results.

Since 2008, team at Aidasinc has built proprietary processes that work on optimizing content and helping businesses generate revenue from social media. Ofcourse, it comes with the added joy of having a growing fan~follower base, that is engaged with your brand and gives you that viral outreach.

But the best thing is, Aidasinc offers “Performance Based – Pay After Sales – Social Media Marketing” services. Apart from the “WoW Factor” it delivers actual business results as the agency earns only when you get real revenue growth.

So what are you waiting for, contact us today!