Are you going through another backlash from yet another agonizing Google Update? A lot of my colleagues from the search engine optimization industry have been complaining of their rankings having plummeted. Their websites are reeling after a number of different kinds of Google updates and penalties.
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The unabated spate of penguins, pandas, hummingbirds of updates, penalties, and content quality weight-ages have hit many websites, tanking traffic and raising panic levels. And you might have read scores of experts share their experiences on how to maintain good search engine rankings.
Ethical Search Engine Optimization Never Fails You
I have heard many say that the profession of a search engine specialist will be non-existent over time. But that may not be the case. Though some may cite examples of how mighty Google has been pushing down organic results above the fold and throwing up low quality ones or their own properties. But let’s not hype up matters as yet. Here are a few things you could do to get things under control.
Come Out Of Denial
Yes, the first thing recommended here is to ask for expert help in case your website has tanked and you seem to be at loss of logical reasoning. But before pressing the panic button, it might be good to take into consideration external factors like economic downturns or seasonality that might have affected your rankings. They could be possible reasons for drop in traffic and it might not be a Google Penalty after all.
Mashable had the following to say: Hummingbird is the search giant’s largest search algorithm update since 2001. The search engine’s recent overhaul — which affects 90% of searches — aims to filter “fluff” content that is created solely for nabbing search engine optimization and instead deliver better, higher quality search results.
Follow Google Guidelines And Practices
In other words, you can forget about all updates and search algorithm upgrades till you are being true to your target audiences. And that is, sharing original and good old trustworthy articles with your clients through the various online media. No amount of critical changes in the seo world can take away from you what you truly own. Your experiences, your case studies, your advise and feedback, your testimonies, your white-papers, your videos, your expert advise to target audiences…and Your Good Reputation.
SEO helps build Online Reputation
Search Engine Journal’s five step recommendations for consideration:
- Create Fair, Relevant Content
- Take Advantage of Sites that Offer a Natural SERPs Boost
- Take Advantage of the Freshness Factor
- Content Removal Needs to Be Part of Your Equation
- Be Worthy of a Good Reputation
Quick SEO Gets Bad Results
Time and again since 2008 we have come across business owners wanting us to deliver quick results with SEO. We politely denied their business, and maybe they went ahead to some of our competitors. But we are happy that our professional ethics performed well for our clients, even after the latest hummingbird update. Businesses who trusted us with genuine efforts to build up their online reputation and in the process got them – Quality Leads. For quick SEO is now a thing of the past. Google’s pursuit of semantic language based understanding of search intent is gradually forming its future path. Through the zillions of data it captures about you and me, Google knows a lot of places, things, likings, events, etc. that you and me like. The Knowledge Graph it then builds helps it deliver relevant search information instantly. And things may turn out to be only better…making Google more of an Answer Engine!
Complete Internet Marketing Solutions: Website Management – Content Development – Creative Designs – SEO – PPC Management – Social Media Marketing – Email Marketing – Lead Generation. Contact +91-9004561023 for Increased RoI.