Small product design firms are vital to full-filling the niche requirements in new product designing and prototyping for engineering companies, manufacturers, start-ups and NGOs. Here, let’s look at the list of top 10 product design companies in Pune in Mumbai and also at questions which industrial products and prototype developers must explore in order to reach and engage their audience digitally.
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Demand for New Product Design
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Considerations that Drive Up the Importance of Prototyping and Product Development:
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- Keeping up with emerging trends and testing new technology.
- Product modification and updated features critical to competitive advantage.
- New product that get ancillary sales.
- Expansion via entering new markets with innovative products.
- Comparatively inexpensive to build a prototype than to spend on reworking during commercial production.
- Both known and unknown technical challenges get addressed before the final product design is complete.
- Prototyping platform enables experimentation and consequently influences the selection of the best approach.
- Product design helps in planning packaging and in creating marketing material like product demos, images and brochures.
- Demonstrates the feasibility of idea to potential business partners thereby increasing the probability of getting investors.
- For funding, licencing and patents; a working prototype is valued more than a potentially good idea.
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Cost of New Product Prototyping
Creation of prototype starts with costs of about Rs.1,00,000. However, the top product design companies in Pune and Mumbai may charge anything upwards of Rs. 20,00,000. This is because, product engineering costs depend upon a number of factors. For instance the risk, fidelity requirement, customization, embedded technology, complexity, and materials. On the other hand, the design engineers charge based on education level, years of experience, specialty area and previous project success rate.
Although it is difficult to predict the exact length of time that developing a product might take, an independent industrial designer may charge by the hour to start with.
Working with Small Product Design Firms
Professional prototype designers and small product design firms cater to specialized requirements in developing new product design, creative industrial design and innovative concepts. They offer:
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- Low overhead costs as limited employees enable small product design firms to cater to clients with limited budget.Â
- They are ready to experiment with various materials and test them for their performance vis-Ã -vis the cost.
- They are nimble and are known for their quick turnaround time while maintaining creativity and flexibility.
- Small industrial design firms do not follow a cookie cutter approach, in fact, they focus on particular skills.
- Independent prototype developers are willing to get into research, innovate, take risks and try out different things.
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Highlights of Discussion with Dr. Subir Bhaduri, Founder of smalldesign.in:
Aidasinc had an opportunity to discuss about this industry with Dr. Subir Bhaduri, founder of smalldesign.in, which develops innovative products and prototypes for NGOs and start-ups. He has worked on various projects in private institutes and NGOs before setting up his own workshop in Pune. According to him, it is difficult for individuals seeking niche jobs to find an affordable prototyping service. The reason being, these requirements are unique, very varied and different. But because he is willing to get into R&D of any project, he is able to offer physical working prototypes for people who have vague concepts and need to prove them.
Internet as an Educator for Innovations
Dr. Subir uses the internet to learn specifics required for various tasks related to diverse projects and believes that nothing can beat the speed of information access as well as the immense depth if one wants to get into it, as the internet does. And interacts with forums and learns from other’s experiences enabling him to bring in very ambitious innovations.Â
Although, he uses the internet a lot for his work; he is currently not actively marketing his firm digitally. According to him, due to the nature of his work, which is very niche and also because he is the only person working on the projects, he is not in search for new projects or distractions. Hence marketing does not interest him currently. He is afraid, marketing will bring in 90% noise and only 10% of valuable things to his work and even then, servicing the 10% in time may not be possible for him at this stage.
Digital Presence Critical to Enabling Connections
In this case, we however feel that lack of online existence has a distinct drawback: Not showing up in search results on google combined with the lack of B2B social media presence, makes it difficult for people searching for specialized yet affordable prototype design and development services to find Dr. Subir’s SmallDesign firm on the internet.
Product Design Companies Get Online
Aidasinc did some web research and found that world-over audiences like non-government organisations, small and micro businesses, start-ups who need prototyping are looking online for product designers. Also, a number of products designing companies in Pune and Mumbai have listed themselves on online portals such as Indiamart and Justdial. Further, their digital presence in terms of google ranking, social media visibility, web traffic, etc. was studied. Having done that, some of the top-ranking websites in terms of their popularity on search engine and in social media such as on Facebook, Twitter, LinkedIn, YouTube and Instagram were listed.
Ranking of Top Product Design Companies in Pune and Mumbai
Updated on 17th Oct 2019
These product design firms have been ranked on the basis of their website popularity across search engines and social media networks. Aidasinc used a proprietary ranking parameter that includes data from Alexa and similar other website analytics tools; and this list should be taken for reference purpose only. The ranking does not claim or attempt to list the said firms on the basis of their projects, their skills or their capabilities.
Top 10 Product Design Firms | Comparative Ranking on:
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Search Engine Popularity
1.  designtechsys.com
2.  cadtechgroup.com
3.  ticketdesign.com
4.  form3d.in
5.  forcyst.com
6.  ideinn.com
7.  sudhirpawar.com
8.  designlife.in
9.  idesign.co.in
10. advandes.com
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Social Media Popularity
1.  sudhirpawar.com
2.  ticketdesign.com
3.  designtechsys.com
4.  designlife.in
5.  form3d.in
6.  ideinn.com
7.  vivekamberkar.com
8.  advandes.com
9.  forcyst.com
10. cadtechgroup.com
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Digital Marketing Strategy for Product Design Companies
Customers are seeking new product designers, who can meet their requirements within their budget. So, how can small design firms and prototype developers reach and engage this audience online?
For one, it is important for product and prototype design firms to be visible on the web, both in the search engine results and on social media. And unlike traditional medium, digital marketing can help start-ups and SMEs reach wider audience, with low cost and limited resources. Consequently, digital marketing can help them differentiate their services and be visible to customers looking for experts in their respective locations.
The Online Media is Growing…..
While many manufacturers are searching for design services, there are top product design companies in Pune and Mumbai with a web presence. Therefore, the question is – can the potential buyer find the right service provider for his/her requirement?
Cutting Through the Competitive Clutter
And how does the product designer cut through the competitive clutter and emerge as the correct match?
The solution is to position the prototype and product designing service accurately. First, the trick is communicating the value proposition clearly to the desired customer audiences. Further, the niche in which the designer operates, portfolio of past and current work, scale and scope of projects, skills, availability, time and cost considerations, R&D and the innovative abilities need to be showcased.Â
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Efficient Communication
Expertise can be conveyed through content sharing on blogs and engaging on social media platforms. It can include eBooks, whitepapers, awards and achievements, videos, community projects, and so on. However, all cannot be done at once nor is everything suitable for each and every product engineering firm. This is because each business is unique, therefore it’s positioning and its marketing strategy has to be customized to the required solutions.Â
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As as Product Design Firm,
Have You Thought About Some of the Following Aspects Critical for Business Growth:
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What your competitors are doing online?
Where you rank vis-Ã -vis the competition?
What you need to do to get your website updated and optimized according to latest requirements?
What values and attributes does your service have that sets it apart?
Is your website user-friendly?
Is your website and social media communicating the right message to the right audience?
How to accurately position your services according to your niche and expertise in the market?
How to create engaging content and add value to your customers?
What audience segment do you want to engage and how to reach them?
Will you benefit from CRM and marketing automation?
What are the useful insights from your website and social media analytics?
Are you getting qualified leads from your website and social media?
How you can generate qualified leads?
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Above all, if your customers are online, so are your competitors. And therefore top product design companies in Pune and Mumbai, seeking growth, have to be accessible to its audience online.
As strategic online marketing can help small prototype design firms not only reach out and interact with their prospects but also understand what they are exactly looking for. Here, having a web presence ensures all of that, while enabling customer engagement and relationship building that helps create a lasting brand profile.Â