Everyone should be. And contrary to many views across online media, that Search Engine Optimization is not worth the time and efforts, we believe it to be as important as ever. With “Alexa do this…” and “Google do that…” growing in popularity, SEO agencies are now being forced to innovate for voice search. And surely, nowhere has search engine optimization has gone dead. SEO has only evolved and adapted to new user behavior trends while following some basic principles.
As per Wikipedia, search engine optimization is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
Search Engine Optimization (SEO) For User Intent
Earned search ranking for a website relates to how relevant users find its content. And SEO techniques only help making sure search algorithms automatically find relevant to rank a website on Page One or on TOP. So if your website has content that is optimized for specific user intent and follows industry best practices, search engines will discover it and ensure relevant visibility.
Now with voice based searches growing in numbers, whether its through a virtual assistant or a smartphone speaker, SEO is taking a new turn. And in the coming years, voice based search is expected to be close to 50% of all searches. So is your marketing agency using the right search engine optimization techniques?
SEO Techniques For Voice Searches
Now optimizing for voice engine optimization becomes more competitive, ask me how? Here’s a simple test. Try using a smartphone for voice search and you will get one result on your speaker or see top 3 results on the screen. This small screen of opportunity makes it even more competitive and important for businesses targeting for relevant audience engagement, lead generation and conversions.
So why stay unsure about seo? Get started with optimization of your business website(s) for text as well as voice search today! See Aidasinc’s offer below.
The process for voice search optimization requires targeting geo-specific user intent. It can be further classified as informational, navigational, actionable and transaction based search intent. For example, a baker’s website on North Street in Victoria can optimize for a informational query like “bakers on North Street”. However, for ranking on top of a voice search result page would require following additional efforts:
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- Optimization for local seo
- Improving on website page speed
- Targeting long tail search queries
- Engaging and interesting content
- Building authoritative domains
- Make content for featured snippets
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So What Is Your SEO Strategy For 2019?
SEO offers businesses the best low-to-no-cost tool for branding, lead generation and conversions. It is a no-brainer for every business to try higher search ranking to increase online visibility and reduce PPC costs!
Need help with Search Engine Optimisation (SEO) in 2019?
Get expert technical, analytical and creative SEO assistance from Aidasinc and pay for performance, i.e. only after you generate results!
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