It was only while working on marketing plan for a water from air product, did we realize the importance, relevance and surging demand across the remotest regions on this world. So here’s the thought process behind designing the marketing plan sample for this air to water generator company. Seek readers’ feedback on other new innovative ways of reaching out to community leaders in the sustainable water conservation segment.

 

Water to air generation is done by atmospheric water generators…

Atmospheric water generator. An atmospheric water generator (AWG) is a device that extracts water from humid ambient air. Water vapor in the air can be extracted by condensation – cooling the air below its dew point, exposing the air to desiccants, or by reducing the air pressure.

Wikipedia.org

 

Water From Air Marketing Plan Sample

 

Sounds interesting, isn’t it? And it works good to manufacturers and NGOs to reach people in in places where drinkable water is scarce due to various man-made reasons. And here’s when we started working on the marketing plan sample for the water to air generator product.

 

 

Laying out the core reasons why such a product, converting water to air, should exist.

 

[su_row][su_column size=”1/2″ center=”no” class=””]

[su_list icon=”icon: angle-double-right” icon_color=”#717171″]

  • Pure and safe drinking water
  • Sourced straight from the air
  • No bacteria or harmful chemicals
  • Compliant to WHO/BIS standards
  • No wastage of water
  • Doesn’t re-contaminate groundwater

[/su_list]

[/su_column]

[su_column size=”1/2″ center=”no” class=””]

[su_list icon=”icon: angle-double-right” icon_color=”#717171″]

  • For areas with scarce water
  • Where water is contaminated
  • For environment conservation
  • For stand alone, fast installations
  • For easy set up and maintenance
  • Low cost, at 50% of bottled water

[/su_list]

[/su_column][/su_row]

 

 

 

Atmospheric Water Generator Project For CSR

 

Clearly, the most relevant target audience for a water from air generator is the Corporate Social Responsibility (CSR) segment. It is to people who are involved in projects that are linked to sustainable business initiatives, or campaigns that are driven by good corporate conscience or sponsored by responsible businesses. And as it works out for them, sponsoring the installation of atmospheric water generators through their CSR programs, is a win-win solution. Whereas the communities can benefit from the corporate funds, the companies involved in the funding of this water from air generators get to boost their social branding and goodwill.

 

water-from-air-marketing-plan-sample
Cleaning up the environment with better products and services – CSR Theme

 

Marketing Plan Sample: 4Ps And CSR Projects

 

Every business and every brand requires clearly defined 4Ps of marketing, viz. Product, Place, Price, and Promotion. And this applies to companies wanting to reach out to NGOs and CSR campaigns. What more, digital media offers the right channel to convincingly and affordably meet the brand’s objectives using the 4 Ps of marketing.

 

 

 

[su_list icon=”icon: angle-double-right” icon_color=”#717171″]

  • The Product: For an NGO involved in CSR projects, the cause is the core product. Like child education, social empowerment of women, water conservation, environment conservation and others. Reaching out to people involved with such NGOs and CSR projects with the right product idea that can help them meet their objectives is the way forward. When a brand gets associated with this product over a period of time, it offers an unique proposition that cannot be easily replicated in a highly competitive world.
  • The Pricing: Does this matter in a CSR project where trillions of dollars are being spent? On the face of it, pricing of a air to water generator [basic cost US$ 1000 ~ US$ 1500] should not be an issue with donors. But it does become and issue when an NGO is discussing the project with a donor or the head of CSR at a corporate and they are unable to explain the benefits of the donation. The NGO or the people involved with the CSR project must be able to explain how donating an atmospheric water generator will bring potential gains like positive branding and ‘Social Return on Investment’ (SROI).

 

Aidasinc’s marketing strategy for this air to water generator is based on effective communication of the “product” to its target audiences using social networks and how the “pricing” is right for CSR projects.

 

  • The Promotions: The campaigns for this client have been mapped across multiple digital channels, like websites, social media platforms and key opinion leaders as influencers. Marketing communications are created around key social events across the globe like marathons, sustainable livingWorld Environment Day and so on.
  • The Place: So how do the target audiences for this client connect with the “product”, i.e. the core cause that they are associated with? Working in close collaboration with the client marketing and sales teams, we have a clear content development calendar to help NGOs identify most convenient locations to visit and engage with the target communities and social activists from these areas. And linked strategies to connect with key opinion leaders in the space who can make a difference to an NGOs funding pitch.

[/su_list]

 

Though we would have liked to share more specific content on this, we are bound by the confidentiality clause in the project contract.

 

Marketing Of Air To Water Generators

As they say, no two businesses are alike and hence marketing plans for them cannot be same. The best way to design an effective and efficient digital marketing plan for an atmospheric water generator manufacturer is to measure the impact of their past campaigns, map the current online market dynamics and chart a bespoke actionable strategy.

If you are looking for a digital marketing plan and online presence management for your air to water generators, drop us your coordinates in the contact forms for a detailed discussion.

 

Scroll to Top