5 Ways to Build Your Hotel Reputation | Increase Website Traffic

Think about the last time you wanted to go for a dinner. If you wished to try a new restaurant what did you do? Like most people, you probably searched online or looked at various review sites for a good restaurant with great reviews. But now you may be thinking does it really matter for your business to have good reviews? Will it help increase website traffic and generate bookings?

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Grow website traffic with positive reviews| Credits: Feliciamupo

Since almost all gen next customers rely on the Internet to find good products and services, you can easily increase website traffic with a strong online presence. Customers utilize review platforms or social media or even your website to form an opinion and decide about the purchase. Regardless of what you do or say, your reputation – online or otherwise – does matter.

What to Do?

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Managing your reputation means how people perceive your company. There are three different kinds of business that can be done:

  1. Try to build a good brand or name.
  2. Maintain a great, established reputation.
  3. Recover through bad reviews or any other reason through good marketing and self promotion

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How Can You Establish Your Online Reputation?

The best place to begin managing your reputation is online. Here are five ways you can build an online reputation:

  1. Create Blogs –

    Have a blog with regularly updated articles which covers everything from what your company is doing to the markets or products you sell.

  1. Get Listed In Online Directories –

    Through online directories users can search for company websites by category. This will help to increase website traffic and further the reputation management techniques can take over.

  1. Encourage Reviews –

    Reviews are incredibly important.

A study done by Neilsen in 2012 suggests that 70% of all consumers trust online reviews (a 15% increase in the last four years), second only to personal recommendations. Source: wikipedia

Hence, encourage your customers to write review about your company and services on the various online review platforms.

  1. Gain Some Publicity –

    Promoting your company as much as you can by writing good articles for other blogs, web advertising, etc.

  1. Get Your Business Social –

    The number of people heading online for searches is increasing. Having an active profile increases your chances to be found and gives an impression of having a better reputation.

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Rome Wasn’t Built In a Day

Building your reputation online isn’t a matter of few hours and days. It needs utter hard work with daily updates and monitoring. So be patient. We at AiDASiNC have a great restaurant marketing solutions that helps hotels, restaurants and spas increase website traffic, achieve great online reputation, ensure steady flow of visitors and inquiries, aid online bookings, help grow revenue, and help in savings from reduced PPC budgets; not to forget, all this helps in building Customer Satisfaction.  

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