Dear architect, do you desire the ‘right’ kind of client inquiries from the web? Truly, the web can help you with this goal, but it requires a good; and we mean a really good website with adequate online branding and visibility to do that. We, the Team@AiDASiNC have been working architects since 2008 to generate for them huge leads from the web…Read Case Studies

Major Mistake in Architects’ Websites

A misconception that many architects affirm is – ‘websites do not produce leads’. And even if they do then leads don’t turn into paying clients. This happens because architects assume that their prospects are visually inclined by nature; i.e. they like images. Hence, the best chance to catch their interest is with eye-popping pictures.And this is one major reason where architects can go wrong with web design.

“The main dilemma is that 99% of architect’s websites are designed to showcase the architects’ work and NOT to capture new clients. Architect’s websites seem like they were intended for architects!”

Source: www.businessofarchitecture.com

Such sites that follow the SHOWCASE format are called brochure websites. Brochure websites offer the same information as a physical brochure does.

Where’s the Problem?

Most architect’s websites are focused on their projects, personal bio and achievements. Nothing wrong in that, but potential clients also want to know how the architect(s) is going to meet their desires and their expectations. What does the architect(s) have vis-a-vis latest developments in the contemporary design world. They are in search for an architect, whom they can trust. Hence, it is imperative for architects to decide their goal; whether they want to showcase their projects or generate viable leads. If the latter is the necessity, then the website needs to be positioned accordingly.

The Secret Sauce… Online Branding & Reputation

When a new visitor lands on your website, they should be engaged with useful content with much value. The goal is that prospects should make you their paramount choice. So here is a simplified outline of how to twist your website into a killer:

  1. Employ professional online marketing team:

Engage a Company that would help to turn an architect’s website into a lead generator. Use social media outreach, search engine optimization (SEO), and advertising.

  1. Blog Marketing recommended for Architects:

Let your website focus on client-centric content, fulfilling the needs of your prospects. This is done through blog posts, articles, etc.

  1. Email Campaigns:

Interact with your prospects through Emails. Provide a link to your social media profiles. This is the critical step of engagement.

Qualified Lead Generation for Architects:

As prospective clients screen through your blog posts, they get to know and understand your design philosophy and style. Regular updates also given them a reason to keep coming back to your website, increasing opportunities for visit to lead conversion. This also acts as a method of filtering and pre-screening prospective clients, who will contact you only after they have chosen you to be their trusted adviser.

Should you have any queries regarding blog marketing, online branding and reputation management for your firm, feel free to contact us on +91 – 9004561023

 

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