Are you thinking to build a strong brand image like the biggies- FaceBook, Twitter and Google? Here are few tips from lead generation companies about how you can go about. We all love to have picture or pose out for a ‘Facebook’ worthy image. And once you out that picture it is soon being liked and commented online; even people from whom we haven’t hear since months soon ask us about it.

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According to many lead generation companies this is a form of personal marketing. We love capturing memories and also want to share them with others. The same applies to your company. If your firm builds on this notion it can benefit from extensive and genuine exposure. People will love to share and talk about it which subsequently build up your brand.

What Other Lead Generation Companies do?

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One of the brilliant online marketing strategies that Facebook use to raise its prominence is that it made easy to create a website about yourself and share your pictures. Facebook leveraged the fact that humans tend to be self-interested and usually aren’t shy about self-promotion to reach over a billion users. This consequently promoted Face book too.

Branding by Your Clients…

But due to iniquitous social media, even today many companies still focus too much on themselves. They keep on publishing content about how their company like “revolutionizing” this or “disrupting” that. Instead companiesshould help its clients create extraordinary content about themselves that they want to share. Your clients in turn will market your company. GoPro is the best example that helps its customers to create personalized content that is cool and prone to being shared.

As GoPro CEO, Nick Woodman, told Anderson Cooper on 60 Minutes, “It’s a marketer’s dream, and it’s all based off of authenticity. It’s our customers doing interesting things around the world, and they’re so stoked that they’re able to finally self-document these things that they like to do and share it with people. They’re so stoked of how good they look in the video, that when they share the video they often give us credit.”

Here are three questions to be kept in mind while approaching this for your business:

1. Share Genuine Experiences

What does your company do to enable its client that makes them look great? See how your product genuinely excites your client and showcase them but with authenticity. This will increase website traffic. No one wants to share fake things.

2. Worthy Content Rules

Which specific aspect do you want them to share with the marketplace? Although there are many things of value but it’s not possible. Hence many lead generation companies suggest focusing on shareable content that makes your clients stand out.

3. Persuade Clients to Share Contents

Is your clientele’s content influential enough to rouse people or create a buzz around? Make your clients post pictures, videos or their content that can cut through the noise and be memorable. Do feel free to share your feedback.  

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