What SEO Mistakes To Avoid?

Even today, we notice many SEO professionals continuing to work on strategies that worked a couple of years ago. However, in this dynamic Google driven world, things change, and they change fast.

Needless to mention, the SEO industry is one of the fastest changing industries today. To stay on track, your seo team will have to have to stay educated and updated with the latest developments. Otherwise your search engine marketing results might face low response and worse still, penalties and other consequences. But after reading this article, you’ll probably understand a few SEO mistakes to avoid.

3 Fatal SEO Mistakes

1. Building Incoming Links Too Fast

   Link building is one of the most common SEO practice which helps gain better rankings. Nothing new in that. But rapid link building can affect your ranking inversely.

   Even today, there are companies that invest in SEO plans that offer overnight link building features. However, the process of link building should appear natural. To get a more traffic and good ranking, you actually don’t need too many links. Go slow and steadily while building links.

   Google has its algorithm to track the number of links that a website typically builds over a certain time. If anything unnatural activities such as sudden increase in link counts are detected, then you won’t get top rankings.

   And another mistake is building too many links redirecting towards your homepage. Diversify your links to the majority of internal pages than the home page. If you want to get high rankings, you should consider building links to the internal pages.

   And again, it is not advisable to buy or exchange links. This has been known to affect Google search engine rankings.

2. Plagiarized Title Tags And Descriptions

   The biggest mistake in SEO is to copy and paste the content. Many websites do not have an unique title for each page of their site… or they copy the page title from somewhere from internet. But in fact, to stand out from your competitors, each page on your website should contain a unique title which the search engine will recognize and boost your rankings.

   Also many sites use website name in their page title. Using website name in home page might be good, but using the same page title for rest of the pages is not good for your website. Make sure your title length does not exceed 65 characters and the description is within 150-160 characters.

   “The aim is not to ‘Make your link appear Natural’; The objective is that ‘Your links are Natural.’
   – Matt Cutts (Former head of the Web Spam team at Google.)

3. Using Keywords Of Your Choice Than What Your Customers Use

   It is very important to understand that your language must sync with the language your target audiences are using. It must show even in your company’s marketing and advertising content.

   Your customers might be typing different keywords than the one you are harping for in your SEO plan. To deal with such issues, do the following steps while researching the keywords:

   1. Consider customer needs and solutions.
   2. Categorize the different concepts according to your customer’s buying cycle.
   3. Conduct a customer survey.
   4. Analyze the current web analytic for search patterns.
   5. Monitor the tags and phrases used on social media
   6. Review competitor’s content
   7. Create a keyword glossary and discover the best keywords

Bonus Suggestion: Avoid Google Penalties

A single mistake in your SEO plan can lead to penalties from Google and other search engines. That is why it is important to make sure that you are using correct SEO practices.

Hope this article helps solve some of your queries about what SEO mistakes you should avoid.