Case Study:Â Traditional Electronics Retailer
BigElectronics (client name withheld for confidentiality) is an Indian electronics retail store chain. They operate in over 50+ stores across Western India, selling more than 9,000 Products.
Background
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With more than two decade history on their side, selling electronic goods thorough traditional channels, the brand has been offering the best in quality and service. From an humble beginning, they evolved into one of India’s leading chain of electronic stores.
The latest onslaught of eCommerce giants like Amazon and Flipkart however has challenged their turf. Their once loyal customers are now star-struck with whopping discounts available online. And this has been directly affecting client’s sales figures.
Addressing The Sales Dilemma
Their managers realized that new media competition was grabbing clients and traditional advertising alone won’t help. They had to tap new channels of customer engagement to reach out to the smartphone – net – savvy buyer.
Role of Social Media
The team @AIDASINC, a Digital Marketing Company took the challenge to help them drive in more customers and boost their sales.
Social networks now prove to be more influential than traditional advertising options. Thus, after analyzing their market statistics, team @AIDASINC decided to employ integrated search – social media marketing techniques. These strategies not only helped customer tap new buyer demand but also helped the company earn and retain customers and increase sales in stores.
1. Social Re-Targeting
Re-targeting BigElectronics ads reminded its users of products they had browsed but not yet purchased. Positive social branding and reputation further strengthened buyer belief and helped convert more sales. Multi-channel social media promotions on facebook, twitter, instagram and Pinterest showcased latest additions to their stores that drove in additional referral traffic to their site and store footfalls.
2. Upcoming Events on Facebook
End of season sale, anniversary discounts, special sales, etc. were all published on social media using various search media marketing strategies to get the word out about their events.
3. Offer exclusive deals for Fans
Social media was employed to reward their community with exclusive deals and offers. Their fans and followers felt quite appreciated being their loyal customers, and they in turn chose to share such deals within their own networks. The end result – satisfied and happy customers, plus gained new additional consumers.
4. Engaging Customer Service
Social media is a great channel for customers to reach out to you. Adding customer service and support to their social media profiles provided their customers and easy to approach process and prompt feedback. This further helped to strengthen their online reputation, create positive impression and built buyer trust.