I interact with a good number of small business owners and marketing managers who seek advice on how to market their products and services effectively. Almost all of them complain that traditional marketing and advertising is expensive and digital marketing experimentation they did haven’t delivered results.

I Love Such Marketing Challenges

 

It is my job! Since 15 years, as a sales and digital marketing professional, I have been fortunate enough to tackle umpteen number of challenges and have learned eons from each of them. Adding this experience to some out-of-the-box thinking, there are a few ways you can promote your small business for free locally or across the globe!

 

  1. Forget Expensive Ads

    Yes, you needn’t burn your pockets on those One-Day-Living print media ads in the local dailies. Not underestimating their potential in any way, they might not be just right for your budget.

    How about putting that much effort on a strategic front page ad on your website home page that makes visitors contact you? Cost of advertising, in pennies.

    Agreed that you may not reach or receive thousands of visitors in one day to your website because of this, but hey, aren’t we discussing on cost-effective ways? Read on.

    Basic things to make this work:

    • Make your home page your biggest sales person
    • Give your website visitors a goal for the month
    • Highlight your brand values in your offer
    • Integrate your site with your social accounts
    • Ensure the page (if not website) is mobile friendly
  2. Free Public Relations and Publicity

    Since ages, Marketers of all religions and countries have used public relations and publicity to generate thousands of trade opportunities. What makes this age-old system more relevant today is the availability of the internet and social media.

    Spin your special offer to make an interesting story for your target customers to read. So if you are a “Turned Auto Components” manufacturer, (a topic that could be hard to make a story of) you can write a naughty sounding piece like “Cars Luv Us: Our Turn On Secrets”. About how you make components work in perfect harmony, your contributions to green nature and better society, and how outsourcing to you make your clients millions of dollars.

    Weave your special offer and email it to your database. Put the story on your social media accounts and invite your friends, family and other stakeholders to do so. Put a piece of PR in the local news if you wish, and put them across online PR sites for the world to know.

Volia! there you have a guerrilla approach to Advertise Your Business For Pennies!

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