You may already have an online store or you may be just a beginner, an adventurer with ecommerce – in both cases, it is simply impossible to succeed unless you can attract clients to your e-business. And acquiring users for an online store is the most difficult and time-consuming job. To make this easier, here are top 5 effective ways that will increase website traffic without spending much… Check them out!
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1. A Beautiful Store
A store’s website is its representation. First impression is the last impressions holds very true here, for online stores… hence have a strong first impression. So, the most crucial thing that an online store must stress on is to get a beautiful and professional website. If your website is clumsy, customers will simply click away.
Did you know that a user‘s purchase decision is usually made just after 3 seconds on your website? If customers do not like your site or if the navigation is too complicated, they won’t buy anything and won’t ever come back.
A store owner must understand that customers have thousands of online stores to choose from. The choice at the end depends mostly on most modern and aesthetically designed store…The reason for this is obvious and simple: a beautiful store = more reliable and more trustworthy.
2. Social Media Activity
Social media enables you free promotion. There are charges to publish ads among networks, but the mere presence is free. This can bring to the table a pool of benefits for online stores.
Marvelous, attention grabbing content is the key to success in social media. You have to sound interesting and outstanding, so that people will want to follow you. And if you are successful at this… see the miracle of this great marketing channel. You get followers at no financial expense. Here are following things that you can do to attract customers and increase website traffic using social media:
i. Post regularly at proper intervals.
ii. Engage your audience by asking them questions, replying them. Try to catch their attention.
iii. Choose the best channels. Focus on Facebook and Pinterest as they drive the most traffic to online stores (Facebook: 55%; Pinterest: 25%)
iv. Use graphics, content with images, infographics, etc. that get 50% more engagement in contrast to others
3. Never Underestimate Customer Care:
Next important thing to increase website traffic is outstanding customer care. Well everyone knows that satisfied clients can work as the best promotion channel. So, make your customers experience at your store remarkable and positive.
“A Forrester research states that 45% of US consumers will abandon an online transaction if their questions or concerns are not addressed quickly.” “A research conducted by McKinsey revealed that 70% of buying experiences are based on how the customer feels they are being treated. As it turns out, it is not the product itself or the ads that are the key – it is customer service.”
To earn customers reply to all their comments and inquiries in time, because people are more eager to share negative reviews than positive ones. Be helpful and competent and you will be surprised at the potential of word of mouth marketing.
4. Increase Website Traffic with Promos
We all love promos and discounts. Use this ‘free’ psychology in your online store to attract clients. One idea could be to offer free shipping. Because many online stores have experienced that a shipping fee is one reason why customers resign from purchase. If not for all products you can offer free shipping from a peculiar price. It is also a great way to stimulate clients to buy more products. Next way to add excitement in your customer is to distribute discount coupons. Other type could be a “Buy 2, get third for free” or “second item 30% off”, and so on. Such discounts make your client feel special and encourage them to shop in your store.
5. E-mail marketing
E-mail marketing – a cheap and effective solution can work wonders to attract customers and increase website traffic.
“An Epsilon “Branding Survey” has demonstrated that 54% people have more positive attitude towards companies that send them e-mails. What is more, 71% of respondents stated that when shopping they always remember e-mails that a company send to them.”
Some of the most common ideas for you are:
- Send mails about new products, sales and promos.
- Send mails about similar or recommended products after a person purchases any product. This will encourage him for next purchase.
- Send mails with discount coupons to clients who haven’t been active and make them revisit your website.
- Send some tips or stylizations related to your products. This will persuade people to visit your store.
These are simple tricks and tips that help you to drive customers without spending millions. Be creative and research which online channels work best for you. If you find the above tricks a bit difficult, hiring an SEO company will help to boost incredible traffic to your store. So, go ahead and start promoting!