Are you running a B2B organisation? Are you planning to use Pinterest to increase website traffic due to its soaring user base? But the question lies how to come up with a Pinterest strategy that is suitable for B2B? Then this blog will guide you about how to leverage the power of Pinterest for your business. Pinterest is bliss for companies who sell cool “visual” stuffs like fabrics, jewellery etc. But it’s pretty fiddly for B2B businesses. Pinterest is growing swiftly and the referral traffic from it is lapping the traffic which is generated from Google+ and YouTube.

Credits: unmetric
Pinterest for B2B Marketing | Credits: unmetric

But now it’s the turn for B2B companies to step into the game, to reap every benefit of Pinterest’s popularity and utilize it as a new traffic and lead generator.

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Identify Your Most Visual Content

Lack of visual and pretty content is the biggest challenge for many B2B companies. So to begin with Pinterest, think outside the box to find images. Find some interesting photos that will be fun to share, supports your company’s image and fits well on Pinterest.

 

Wind-Turbine-on-Pinterest
Wind Turbine on Pinterest

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Some Ideas Of Content You Can Post:

  1. Visual Content that You Already Have:

    If you already have few of your organizations’ snaps, create a board to display your company’s culture, and pin those photos. If you have only executive headshots then create an “executive” board and include some info about each person.

  1. Strong Pictures from Your Blog:

    Pin pictures or visuals that highlights your written content the best. If you don’t have any then start using beautiful images in your blog or articles with a view of pinning them to your pinboards. Make it compulsory to use images in your blog articles anyway.

  1. Infographics: A hit Idea!

Infographics are in fad currently and are doing well in Pinterest. So have your industry data or some statistics that can be visualized into infographic.

  1. Data Charts:

    Similar to infographic pin simple yet compelling data charts built in Excel. May it be industry data or own research, just make sure you have a clear headline in the image so people know what they’re looking at!

  1. Ebook and Whitepapers:

    Do you have your own recently created whitepaper or eBook? Add the screenshot of their cover into collection of ebooks for people to read. Again, if the covers of your ebooks aren’t interesting, work on them right away to make them pin-friendly.

  1. Happy Customer photos:

    Promoting your happy customers and clients is the best way to get more customers. You can create a board of their smiling faces – may be while using your product.

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Use Specific Links in Each Pin to Route Traffic

In the B2B world, utilizing Pinterest just to enhance your brand is not going to work. What is important is to drive quality traffic with the goal of conversion. To increase more traffic to your website, here are some guidelines:

  1. Be sure to add a link back to the page on your website
  2. If you are uploading a photo choose a sensible link that portrays the pin.
  3. Thus each link will turn into a micro traffic source and often receives a modest number of re-pins each.

We at AIDASINC are proficient Online Marketing Team that helps B2B companies attract a steady stream of customers to increase website traffic who convert into qualified leads through our excellent digital marketing campaigns.

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