Traditionally, marketers fritter absurd amounts of time and resources in creating content and planning campaigns. However, the end goal remains elusive to many… that is, to generate new leads that turn into paying customers. Because, creating a lead generation funnel that fuels sales requires well planned strategy.

So here’s a question for business owners and professionals seeking new customer growth in dynamic ~ uncertain economic times. Is it easy for right prospects to find you? And are you converting anonymous visitors into customers, profitably? If not, we’ve the best solution, see below.

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Why a multi-channel skilled marketing agency must for your business.

Lead Generation Funnel

A steady stream of leads is an essential component of keeping a business afloat. Then, whether it is a traditional brick-and-mortar shop or upcoming online enterprise, the business may perish without leads. Hence, it is imperative to maintain a constant flow of exceedingly targeted leads….

Few Inspiring Lead Generation Ideas

Here are few ideas to energize your lead generation efforts.

1. Optimize Your Website to Convert Traffic to Leads:

Optimizing your website for lead generation should be your first step. Filling your websites with fancy content makes your website an online brochure that does not produce results. An optimized website will tell their targeted audiences –

  • What is the site all about?
  • What problem it can solve or what need it can cater to.
  • Probably in 2 minutes or less!

2. Leverage on the power of videos:

Simple videos keep the audiences engaged and can inspire them to take action. Product explain-er videos can generate leads at a rate of up to 33%. Focus on how your brand, product or service changed their lives for the better – and how it can provide the same for targeted audiences. A lead generation campaign tied up with a viral video before targeted audiences are taken to a sign up page can generate highly targeted and valuable leads.

3. Blog, Blog and Blog:

Blogging is an effective way for generating leads. Changes with search engine algorithms placed a shift in focus towards content and social signals. Beef up your content marketing campaigns as well as content-focused social media channels. These two elements will definitely affect the way traffic is flowing.

4. Search Engine Marketing – SEO & PPC:

Pay per click (PPC) are the most popular and quick ways to generate leads. Tad expensive, as compared to other forms of online marketing, PPC campaigns are best suited for short term lead generation objectives. On the other hand, search engine optimization (SEO) are the best ways to generate leads. This is because companies Google and search for “xyz” companies when they need “xyz” services. And seo campaigns optimized for “long-tail keyword phrases” drive more targeted traffic due to their specificity. This aids to increase their effectiveness. Moreover, they’re less competitive in contrast to shorter search terms. With SEO, one can achieve highest page.

5. Make Excellent Posts Downloadable:

Make your good post downloadable in PDF Format in exchange to an email address.

“Quoteroller created a list of SEO directories in Australia, which was receiving 800+ visits per month but wasn’t generating leads. After adding an option to download the post in a PDF format in return for an email address, the post peaked at five new leads per day and has resulted in 200 new email subscribers so far.” Source

6. The LinkedIn Game:

LinkedIn has a soaring percentage of professionals. Further, they have organized groups with members facing similar challenges that may be common with your buyers too. Thus it becomes easy to view and contextualize what the potential buyers are conversing and engage with them. Moreover, one deals with highest targeted audiences in contrast to other channels…

“Our customer research showed that traffic from LinkedIn generated the highest visitor to lead conversion rate (2.74 percent), almost three times higher than Twitter (.69 percent) and Facebook (.77 percent),”

– Mike Volpe, CMO of HubSpot, a provider of inbound marketing software.

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Why hire a agency when you can do it yourself!

Free Start Lead Generation Strategic Plan

Certainly, lead generation is more than getting sign-ups to your eCommerce newsletters or signing up your contact forms. But surely, it is important to get started. Here growing traffic and email lists for nurturing leads with offer deals is a good start. And at the back of a successful lead generation plan lies the strategy and the conversion funnel.

Start free, right from the point of identifying and engaging right prospects to cultivating relationships for your business’ products and service… with Aidasinc’s Free Start Plan – Click Here.

Collaborate with an expert term to build strategies that have the greatest chance of lead generation for your business.

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