Social media now plays a very crucial role for business growth by offering a lifeline to generate and nurture leads. The beauty of social media lead generation is a process of measurement and refinement. We at AIDASINC help you generate more qualified leads for your website from the social media. And here are a few tips that may help you to generate more leads with social media.
Keep your sales pipeline full by setting a monthly goal to generate “x” number of social leads. Also, set goals for each social channel, i.e. Facebook, Twitter, LinkedIn, etc. Evaluate the leads that your marketing generates from social media and estimate how different channels are performing. We do this for our clients and generate handsome results; and this should get your leads flowing soon…
1. Identify the Proper Channels
It may look great to be on each and every social network, but this might not be doing much for your business. You must identify where your buyer personas are hanging out on social media rather than posting on all social media channels. Also, sometimes being on every platform can deteriorate overall quality of your social media interaction. For example LinkedIn is a professional network, more geared for a business audience while Facebook is more of a personalized networking channel.
2. Get the Right Follows
If you don’t have much of a following on social media, you may generate fewer leads. The simple way is to join a conversation on Twitter, or any platform you wish to target. But beware, this approach requires long-term efforts and results do not happen overnight. And whoever says they can get your brand on top of people’s minds in a short time is simply taking you for a long ride.
3. Post Consistent Posts
There is no magic when it comes to frequency of posting. The only word that works here is ‘consistency’. The more you post, the more likely you are to generate more leads. Moreover, when you are trying to capture a lead, it needs to have an interest in your content and confidence in you.
4. Do The Messaging
The wording of your social media posts can mean the entire world which is similar to a Call to Action. For example: “Know how to generate more leads via social media.” And “Are your leads lagging? Click here.” Follow the KISS logic.
5. Enage With Content
Content serves as the backbone of your social sharing. Hence, never expect to capture leads through social media without your own content. More profound and remarkable topics attract new contacts.
Still Have Questions?
Feel free to contact us; we may have some new tips that will blend with your internet marketing strategies and objectives; and that can help you generate more business!