4 Lowest Cost Internet Advertising Tools

Someone had rightly said, sometimes the advertising is much better than the product, and thus can put the advertiser’s business out of gear, faster. And the opposite holds true too, if the product has very strong virtues but lacks good advertising, it will damage the business, fastest. Coming to new age internet advertising, can businesses with good products but lack of advertising budgets, and yet wanting to attract better buyers, ignore advertising? Simply because, advertising online is fast catching up as one of the most expensive marketing medium, and that leaves businesses with very few alternatives. And as any smart business person will vouch for, online advertising cannot be ignored. Thus the website banners, pay-per-click ads, chat pop-ups, e-newsletters, search engine ads, online magazines and newspapers will stay for long… but.

In the same breath, as a business person, you will always want to get the most out of your marketing and advertising budget. And considering the fact that there will be seasonal ups and downs in your business cycles, you’ll definitely want to make sure you’re getting the best returns. Thankfully, making your advertising spend more efficient, in this pandemic hit world, is very much possible in many different ways. If, and only if, you are smartly using innovative marketing optimizing strategies in your promotional campaigns. That includes, AI powered, bold new creative tools and techniques that take advantage of low-to-no cost advertising channels on… viz. search engines, emailers, social media networks, display ads, and more.

Paid Internet Advertising: Pros & Cons

Businesses are now spending more on marketing technology (martech) than on salaries for internal staff – @gartner_inc CMO Spend Survey 2018-2019 of UK- and U.S.-based senior marketing executives.

But why should you NOT care? Though paid advertising is growing increasingly expensive! I will discuss this later in this post. First, about global competitive forces breathing on every business person’s neck; skilled marketing teams becoming as expensive as finding a good life partner, and socio-economic dynamics changing with the seasons… there are many reasons to invest in smart internet advertising. I will show you how it’s done without spending your money. Let’s start with screening the paid media first.

Organic Internet Advertising – The Coolest Alternative

Organic marketing tools, techniques and smart integration skills can help cut paid internet advertising costs by upto 50% or maybe more in certain cases. At Aidasinc, we have been helping clients generate 10x results with such internet marketing strategies.

The only negative view of organic advertising is that, it takes some time, maybe 6 months for freshly brewed campaigns to generate results.

Maximizing Returns, Doing Most With Least

The world has undergone a drastic change in the past few years. And for business owners, it is important to consider adapting to the changes, and extracting best results from the world-wide-web. So for a start, here are some ways to make your marketing and advertising dollars work harder for results!

1. Collaborative Internet Marketing

Hunt, connect and collaborate with other companies, with complementary products and services, who are trying to reach the same target customers as you are.

This age old barter system in advertising circles, can drive high quality customers to each participating brand, through innovative bundled promotions. Why, even your advertising dollars can be clubbed together to create a compelling internet campaign that you cannot afford on your own.

Online Tour & Travel Advertising – Resorts, Travel Agents, Car Rentals, Adventure Clubs and florists can join hands to build a formidable internet presence that helps each other out!

2. Squeeze The Tubes!

In-person cold-calling, seminars and demonstrations are good for businesses but have become increasingly expensive. And with the latest pandemic, it is now impossible to conduct such events. On the other hand, companies are saving valuable man-hours, that was otherwise wasted in travel and waiting in reception rooms.

So businesses that have longer sales cycles or complicated products that need demonstration, can squeeze the best out of video marketing channels, like You Tube – Flickr – Slideshare – Vimeo and others. And of course, their own websites.

Get your employees, existing customers and well-wishers to “Like” and spread the videos to their social networks on Facebook / Linkedin / Twitter / Google+. Watch for yourself the surprising viral effect this does to your brand!

Now’s the best time to use animated videos to give target audiences a look and feel of offers before a sales resource gets in touch with them!

3. Squeeze Negative PPC Keywords

Stretch your advertising budget by doing the most obvious. Like squeezeeeee out the negative keywords from your PPC / CPC campaigns.

What usually happens is that most businesses are using Adwords to just “set and forget” their campaigns. While it works well in some cases, where clicks flow in without micro-management, what it also does is burn your dollars if there are no Conversions!

Using the negative keywords and supporting conversion funnel strategies, you can get the best out of automated pay – per – click advertising campaigns! Check out Google AdWords placement targeting campaign tips for more information on this.

4. Tap The Good Viral

Most smart businesses will vouch for a social media advertising onslaught. Like a Facebook fan page or Instagram account. Why? Because, once you have a good number of fans and followers, you can then advertise your stuff organically to this virtually captive audience network, with just One-Click!

We have been running social media campaigns for clients that generate steady flow of Facebook fans at a very low cost. And these are the very list that we use to build and grow our clients sales goals, over and over again.

Sounds interesting?

Internet marketing and advertising is here to stay. And there are unlimited ways of doing digital marketing, advertising or sales promotions – at any budget and for every goal. You simply have to connect with us to explore the best audiences that can be reached and engaged proactively to generate leads, build traffic to websites, grow brand awareness and enable higher engagement.

So if you want to see at the better way to reach your decision makers, contact us for a free demo. And you can start free with our innovative, win-win, performance based plans! Learn more.