In this digital era, every business wants to project their bright side towards their customers. But sometimes companies get stuck at embarrassing situations which need to be fixed as soon as possible. Otherwise it creates a negative impact on their existing and prospective clients. Here comes Online Reputation Management services that help companies solve the situation and create good reputation, online.

Steps Before Online Reputation Management Plan

There are various steps that can be taken before starting your online reputation management exercise. Some of them are mentioned here:

  • Optimise the Profiles or Pages Regularly

    It is better to link these profiles with your website and vice versa. And it is good to have a professional optimise them for you.

  • Search Yourself In Search Engines

    This is how you can find out who have written about you, is it good or bad for your reputation. You can set-up Google alerts for keep eye on new content that is concerned with you.

  • Be Present On Social Network Sites

    Join major sites like Facebook, Google+, LinkedIn, Twitter, Instagram and others; whichever is suitable for your business. When it comes to building good reputation, Facebook and Twitter can be the best platforms to go for.

  • Keep Your Private Things in a Safe Place

    Encrypt everything whenever possible. In World Wide Web, we can never assume 100% privacy. As per a report by NY Times, Mark Zuckerberg is covering his laptop’s webcam and microphone with a tape these days. This is to prevent the probability of hacking his personal and professional life!

  • Check For Reviews

    Google recently introduced “Review from the Web” .

    If you have been using Google search, you will know that reviews play a big role in online reputation of any brand. And Google has been increasingly focusing on the user generated reviews of brands, now actively positioning it in search results. Google’s post says, “Whether your site publishes editorial critic reviews, best-of places lists, or aggregates user ratings, this content can be featured in local Knowledge Panels when users are looking for places to go.” The feature will go live on mobile and desktop across the world, and it will bring “aggregated user ratings of up to three review sites to Knowledge Panels.” This will apply to places like a restaurant, parks, amusement parks, shops, etc.

So if you want to keep the good stuff going, there are umpteen number of channels to share your word. And it is equally important to keep your private things away from the prying eyes.

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