You are a business owner, marketing manager or an entrepreneur. And you want to get new customers from the massive social media networks, right?
It can be an easy task if you understand the basics, or it could turn out to be a money guzzler. Where many social media marketing enthusiasts are investing eons to decipher the success formula, I have top action steps here to span the expanse, faster.
- For one, your comprehensive social media marketing plan should follow naturally. That is, every tweet, or status update or blog should communicate with your target audiences optimally. So you must start with listing your objectives that sync with your larger business goals and expectations from marketing. Like,
* Leads generated
* Audience engagement
* Referral website traffic
* Conversion ratio
Fix targets that are measurable and specific time-frames that are attainable and relevant.Case Study Example:For a distance education course, we set a social media plan with daily update target that communicated the increasing demand for skilled professionals mapped with course content. Target was to generate 50+ likes and shares per week and 10+ visits to landing page that mentioned course details.
- With your social marketing objective in place, it’s time to layout the social networks that your target audiences most likely frequent. This will require some customer demography analysis coupled with competition insights to list out whom you want to connect to via social media and on which sites.
- Start creating your branded social media accounts and updating them with the latest information about your business, your website(s), your RSS feeds, your outlets, and other business details.
- Now, you come to the point where you must create content to share with your target audiences. This could be inform of weekly blogs, daily micro-blogs, videos, offer banners, events, or customer stories. Plan your content well in advance to avoid any last minute hiccups in your overall plan.
- Done with content, you now must start posting and sharing your updates with your friends and family and customers. You can send emails to your databases inviting them to visit your new social pages and “Like” or “Join” them. Start talking about your social accounts in your offline events and sales promotions too!
Track your social analytic and repeat what works!