Worldwide automation machinery market is huge and that is an understatement we must say. To support our claim, we started our competitive intelligence research by analyzing one of the leading welding equipment manufacturers in India – Nash Robotics & Automation Pvt Ltd. Located in the industrial hub of Nashik, in Satpur, the company provides Welding, Brazing & Soldering solutions that find wide application in the Automobile Industry. The company has more than 30 years of industrial experience in automobile industry and their product range is widely appreciated among clients for their durability, efficient performance and cost-effectiveness. In-spite of their incredible achievement, we noticed the One Practice that most B2B Manufacturing Companies should stop doing. That is ignoring the most futuristic, state of art and the most promising b2b business promotion and opportunity generation media – the internet.

Illustration: Broad Search Query “Welding Equipment” on Google Network

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CIA Report: Welding Equipment Sales

B2B Competitive Research Reveals

We did our very own, competitive market research of the welding equipment and supplies industry and arrive at the conclusion that Nash Robotics have a mammoth business generation opportunity, globally. And while some of the companies in their domain are actively engaged in tapping those opportunities, the market is so huge in terms of demand numbers as well as revenue potential, that we were stumped!

Why Stop Ignoring New Age Media

In this incredible research about the Automation Machinery as a whole, and one select website www.nashrobotics.com; the data mining, the analysis for insights and recommended strategy… you will realize that digital media marketing is no hogwash. It is pure data-driven scientific way of marketing that when diligently executed can deliver predictable results. Ignoring this new age vibrant media is simply helping their competitors gain more market share. (Hey, by the way; If you want a competitive intelligence audit of your own website, you can get an Instant Quote here.)

What’s The Opportunity Window?

We unearthed market intelligence data that suggests, Nash Robotics can:

  1. Reach: a 900,000+ potential buyers on B2B Networking sites like LinkedIn
  2. Be found on Half a million+ searches on Google, Yahoo or Bing every month
  3. Enhance online visibility across hundreds of industry sites to increase awareness and traffic
  4. And sustained efforts could drive in approximately 10,000 or more quality visitors to their website every month
  5. That may result into an estimated 170~180 new inquiries or sales leads from prospective buyers “every month”!

Needless to say, these hot leads will be loved by their sales experts and product specialists to generate more revenues, quicker!

Does Online B2B Marketing Work?

You may still ask me this. Conventional wisdom says that B2B buyers would be more convinced when they are pampered by sales people, colorful brochures, event expositions and brochure sites. Well, that is true and certainly cannot be ignored in the whole scheme of things from the marketing and advertising point of view. That said, is it prudent to ignore such a huge branding and networking opportunity that the new age media presents? Let’s have a look at some of the leading websites in Automation Machinery industry across the globe. [su_table]

Company WebsiteWebsite Traffic*New Leads/Sales*
automationdirect.com1,200,00025,000
ipte.com
48,0001,000
prodomax.com31,000600
* estimated, annually  

[/su_table]

Comparatively average Domain Rank* – Falling online presence leading to drop in traffic / leads

#Ahrefs’s algorithm, calculates a score between 1-100, with 100 being the highest. A rank of 0-30 means the domain is unpopular, 31-70 means that it is average and 71-100 indicates that it is very popular.

Backlink | Credits: mrpridelive.com

Our 7 Recommendations for Nash Robotics

  • Spruce up the current website to a contemporary, responsive and appealing interface
  • Add call to action elements that help the company collect contact details of visitors, prospective customers
  • Search engine optimization (SEO) has been ignored till date. This done well can boost targeted traffic from high demand regions

 

“Leading research surveys have confirmed that 70% of the links search engine users click on are organic – not paid. And that 60% of all organic clicks go to the top three organic search results.” Source: Hubspot. So it is imperative for every business, like Nash Robotics, to do whatever they can to nail one of those top spots…  

  • Mobile friendly site: Over 75% netizens today use smartphones. Surely, this is too huge an opportunity to ignore
  • Nash Robotics could make their site fast, responsive and with user-friendly contact forms that aid generate more leads
  • Multiple geography targeting website: Strategies that require location based servers and site design are must do
  • Regular blogging about industry needs can drive in 55% more web traffic and 70% more leads than competitors

And b2b blogging is one of the best ways to reach target audiences with useful information they’re out there looking for. Important to mention that blogging not only engages target customers, it also helps boost search rankings. Another must do for Nash Robotics.

Disclaimer

It is important to mention here that we have not affiliation with the company, Nash Robotics. We are neither users of their product nor did they ask us to do this audit. Important to state that we do not have access to any of their website’s analytic tools. What did here was sift through tons of market intelligence data and then filter out the problem issues. So if you find certain findings completely inaccurate, we can blame the data from the third party tools like Moz, Alexa, Ahrefs, SEMrush, etc. Not that any of these tools are less than awesome, but a finer analysis is better done when data comes from the company. The objective of this competitive intelligence audit is to help Nash Robotics and other companies in the domain tap the huge untapped business opportunities, worldwide. Not to critique in a negative way, but to help their sales and marketing team generate high volume inbound customer traffic; through a third party perspective. Hope you enjoy reading this blog.

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