In order to succeed, every digital marketer should keep eye on the latest trends in digital marketing. Google AdWords has introduced a number of new features in 2016 which are changing the way of using search engine marketing. So if you are still unaware about these trends, check out this here.
5 Factors Trending In Search Engine Marketing
- Integration of Google Ad Words with YouTube Ads is creating a new opportunities for marketers to make effective use of webisodes, interactive videos and video ad films.
- Ability to target only those who matter to your business. Nowadays, search engines are capable of gathering data that is more precise and personal. Using machine learning, this data is then applied to improve campaign results.
- The call out extension. Introduced back in 2015, and which allows marketers to communicate the extra information such as special offers, exclusive discounts or services; has gained even more prominence.
- The mobile friendliness just super boosted the experience of mobile users to interact with search engines. As the mobile is becoming the new desktop, the rise of mobile friendly algorithm is taking place rapidly.
- According to Google, every one out of four apps is never used after installation. To deal with this problem, Google has introduced interactive ads which let users to interact with the help of mobile apps.
These SEM trends are fast transforming the search advertising world. And top search engines likes Google, Yahoo, Bing are religiously upgrading their services to improve their overall user experience. So if you are not doing as much, your competitors are sure to love you like awesome!