A beautiful resort, a pristine location, awesome cuisines on offer, variety of amenities and more… At end of the day, aren’t these all just to attract customers? However, most resorts and hotels fail to be the magnet that will get them more customers! Easy SEO Checklist for Hotels and Resorts.
Local people might be lucky to know about your Resort / Spa / Hotel through references. What about the thousands of people who are planning to visit your city for retreat or are deciding a family outing? Are you at the top position in trending destination weddings where couples are surfing for a location similar to yours? Are your customers able to search you through million pages on Google? Now you would say “we have a beautiful website made with striking images.” But if you lack a proper SEO Checklist or your hotel’s website is not optimized to please Google – you are missing out many clients and direct booking opportunities.
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According to a study conducted by Google and Ipsos MediaCT in 2012, 76 percent of business travelers and 83 percent of leisure travelers go online to plan their trips. What’s more, 95 percent of these online travelers use search engines such as Google to find and book accommodations.
However, sites with only images or too little content are simple brochure sites. Also, it is difficult to showcase your luxury and royalty through such simple images. Customers need to see and read about your latest event, upcoming occasions and a happening episode out there. Will only images stir their blood and persuade them to visit your resort? SEO Checklist for Resorts and Hotels
Only the best will survive and grow in this net-set age. Imagine a good website landing on the eleventh page of Google’s search results and no one’s there to see it. Utter wastage! Search Engine Optimization (SEO) with proper SEO Checklist is important, especially for hotels that want to earn direct bookings. An SEO helps to give you larger online visibility. It helps you to attract customers from local as well as international locations. A professional website with great optimised content can work wonders in driving potential people to your resort. It also serves as a great return on investment. Easy SEO Checklist to Go Through:
- Do you have the right keywords? Used by your audiences to search for hotels and resorts in their target destinations
- Is your website attractive, fast and information enough? Create a useful, information-rich website with engaging content that converts visitors to bookings!
- Are you giving dynamic content? Add pages that accurately describe your property, events, social updates and tariff plans
- How does google rate your website w.r.t your competitors? Build inbound links to your website with White Hat SEO
- Is your PPC / SEO / SMM / Email traffic generating additional bookings? Prioritize engaging content and build website that converts visitors
SEO Checklist Made Easy For conversion oriented SEO you need to produce more engaging content to improve rankings. Where to get that content from? No time for content creation? A simple solution is getting SEO Ready Content for your site. Once that is in place, you can appoint your webmaster, or hire a professional or an SEO company. Because there is no room for making wrong moves, you need to plan a roadmap before you hire an SEO company or go for some SEO packages. It is always better to invest in proper planning. Consult specialists, do the planning and then proceed.