Importance of E-mail Marketing

How to Start an Online Business

One of the quickest and easiest ways to start your own business is to do so online. Rather than spending huge amounts and countless hours finding the perfect brick-and-mortar location, an online business can set up quickly and runs fast for a fraction of the cost.

Here are few steps to begin with in starting an online business.

1. Create A Well-Designed Website

Create a Well Designed Website
Create a Well Designed Website | Tecvogue

With over 2.2 billion people online, the internet has revolutionized how we find and share information. A good website is a passport to this online world. Its your Online Business Card that shows your permanent and unique identity on the Internet. For businesses, a web presence has become a fundamental part of success. So, every business must have a well designed and professionally created website.

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2. SEO And SMM for Online Business

According to a 2011 report published by Nielson, Americans spend nearly a quarter of their online time on social networks and blogs.

So, once you have a professionally designed website, its time to reach your audiences. Social media or search engine optimization will give you a competitive advantage as many of your customers are using social media. It will help you connect with your clients and prospects.

With social media, you can actually have a conversation, create a community of fans and followers that see you as more than just a business entity. Doing so will build trust, and people buy from those they trust. While Google is a significant component of traffic source. It delivers thousands of visitors to websites that rank well. So write good content to get a steady stream of free traffic flowing.

Then comes pay-per-click advertising; the easiest way to get traffic to a brand-new site. It has two advantages

  1. PPC ads show up on the search pages immediately
  2. PPC ads allow you to test different keywords, as well as headlines, prices and selling approaches.
  3. You get immediate traffic
  4. Helps to discover your best, highest-converting keywords that helps growing organic search results.

3. Email Marketing for Online Business

Use the power of e-mail marketing to turn visitors into buyers.

“Studies repeatedly show that email marketing is the most effective way to reach and retain customers. A study by consulting firm McKinsey and Co. recently revealed that email marketing is 40 times more successful than Facebook and Twitter marketing combined.” Source: businessnewsdaily

Importance of E-mail Marketing
Importance of E-mail Marketing | Image: Businessnewsdaily
  • Give them something they’ve asked for.
  • Develop lifetime relationships with them.
  • The response is 100 % measurable.
  • E-mail marketing is cheaper and more effective than print, TV or radio  because it’s highly
  • Anyone who visits your site and opts in to your list is a very hot lead. And there’s no better tool than e-mail for following up with those leads.

These are the 3 easiest ways to get found online and grow your sales. In case you require any help, please feel free to contact us for detailed proposal.

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