Is your website lost within the hundreds of search results? Are you struggling to get the top rankings for your websites?
You are not alone. Many popular websites are witnessing narrowed site traffic and low Google rankings. Get to know why your Search Engine Optimization strategy is not working.
4 Search Engine Optimization Trends In 2016
Rich Answers are Dominating the Internet
Google’s rich answers showcase about 35 % of search queries these days as per Stone Temple Consulting’s study. If your website has a high quality, unique, relevant and proprietary content which will assist Google answer questions, then rich answers can be the big opportunity for you to get more traffic. Google uses an external data for about 75 % of rich answers and also provides a link of the source website.
Is Getting Organic Clicks Enough?
Do you still believe that having a #1 Google ranking assures that you’ll get most organic clicks? Sorry, but this will not happen all the time. Internet users who are searching specific information will surely click on top positions in search results.
But 2016 will see a lot of other factors that will persuade organic clicks away from your website. Other search engine features like paid ads, knowledge graphs, local packs, carousel results and rich snippets will grab searchers’ attention. This will drain away the clicks even if your website is ranking at #1.
“The future of SEO is here: understanding and marketing to specific and defined audiences through search engines.” – Adam Audette, Chief Knowledge Officer, RKG
Speed Up Your Website – Major Factor
Page speed is an absolutely important factor for getting on top of Google Rankings. The site which loads faster surely has an upper hand to outrank a competing site. Google has a specific crawling time limitations for websites. So if your website is taking lot of time while loading, then Google’s bot will no longer be on your website after a specific period of time. This will surely bring down your rank from search index.
Nightmares of Link penalties
Have you ever got link penalties from Google? Link penalties are to be taken seriously. So while building links, one should pay attention to good SEO practices that will help avoid such penalties.
If you are facing problems related to link penalties, you must take efforts to remove them. The process to remove link penalties is hard but absolutely possible. So conduct regular link audits and cleanups to solve such situations.
Start working on rejecting or removing low quality links. Avoid link exchanges unless you are very sure of the source. This will ensure that your website doesn’t suffer from link penalties in the future.
Start working on these parameters and see your website climb up the search rankings in good time.