If designed properly, your website can be the best marketing tool you have. In today’s day and age where people spend most of their day online, a standard website has become very important. This is because up to 83% of consumers visit a company’s or service provider’s website before making a purchase. In addition, today more and more consumers finalize their decisions based on their online experience. Hence the appearance, usability, and accessibility of your website is more important than ever, especially if you are in a competitive market.
Ilya Pozin has listed a number of interesting points [Build a Killer Website: 19 Dos and Don’ts] on how not to screw up your website. We have got 14 additional points to add to that list. Please feel share to add your points at the end of this article.
Do’s and Don’ts for Great Website Design
“Even if you’re primarily brick and mortar, having a solid web site can mean extra business. Local client often perform searches online and find your web site, encouraging them to walk into your store. If they find your competitors and they look more reputable or solid than you (or if they have a web site and you don’t), you’ll lose business, just because of your web site. ”
Source: Lifehack
Along with the above do’s and don’ts to follow, here are few tips as suggested by top website design companies to build beautiful yet functional sites and increase the website traffic…
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Dos:
- Choose a good domain name.
- Know your audience and design for their experience.
- Have a good logo for your website.
It must communicate your brand message rather than simply being created just for aesthetics. - Optimize your website for search.
- Design for responsiveness with a proper colour scheme.
- Keep it simple, structured and consistent.
- Use fonts correctly. Let your blogs/ articles having proper paragraph breaks.
“Your visitors will appreciate high quality, credible content and it will keep them coming back for more even if the design is less than stellar and there are a ton of ads. After all, bells and whistles add a lot of style- but they’re never a substitute for substance. Web MD is a great example of a website that manages to get away with multiple ads set inside a simple design just because of the strength of its content.” Source: Crazyegg
Don’ts:
- Violate SEO guidelines.
- Force people to download a new browser.
- Have empty chat rooms.
- Overly rely on JavaScript.
- Write messy code.
- Show under construction pages.
- Overdo it with too many different colours.
A professionally designed website will surely turn out to the most cost-effective option for your business. It saves you time, gets you more business, is faster, efficient and will reinforce your brand.
So, if you are thinking about building a new website for your company or want to revamp the older one, feel free to contact us!